View
317
Download
5
Category
Preview:
Citation preview
THE ART OF THE
THREAD Building community without losing your mind
THREE
principles:
1 SUCCESSFUL communities require
DESIGN
2 COMMENTS correlate with TRAFFIC
JUNE 2008 AUGUST 2008
3 near-term investment
LONG-TERM PAYOFF
ASK the
THE CHEAPEST QUESTION:
What do you think?
POSE QUESTIONS THAT REFLECT A genuine hunger for answers
POSE QUESTIONS WITH A SET OF actual respondents in mind
ANSWER the
a day later?!
WHEN IT COMES TO GRATITUDE, DON’T STATE IT DEMONSTRATE IT
Threads should feel more like chat than correspondence.
PRIZE the
PAIN the
“ “ I strongly believe that if this blog didn’t have comments,
it would lose about 75 percent of whatever magic it has.
Your most powerful troll-squasher is not
your delete button.
IT’S YOUR MEGAPHONE.
Assume good faith.
“ “ If I miss a couple [trollish comments],
don’t make the job harder by engaging.
AWESOME: YOUR COMMENTERS BECOME
your best sources
ULTIMATE: YOUR COMMENTERS BECOME
each other’s best sources
Treat comments as content:
the ASK … the ANSWER …
the PAIN … the PRIZE …
Assign Curate Edit Promote
Questions?
Recommended