The 3 Pillars of Voice (AI)

The 3 Pillars of Voice…Dec. 2017

Cory Treffiletti

Chief Marketing Officer

Voicera (www.voicera.com)

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The future is not in what you see, but what you say…

and that Voice is getting louder.

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Consumers are very interested.

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And we’ve reached a tipping point…

Humans can stop having to learn how to understand machines and machines can finally understand humans.

This creates a new opportunity for technology.

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Voice is considered the entry point for AI solutions

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There is a clearly delineated landscape of voice-driven AI starting to emerge…

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There are 3 pillars of voice

Information-centric

Action-centric

Conversation-centric

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Information-centric services are driving fast adoption in the consumer landscapesource: eMarketer

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eMarketer predicts nearly 33% of US internet users will use voice assistants by 2019source: eMarketer

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Information-centric Voice

Focuses on the interaction between human and machine

Commonly tied to a specific device (Google Home, Apps on phones)

Pioneered by Google and Apple (Siri)

Intended to deliver answers to questions “Hey Google – what is the weather forecast for today”

“Siri – what time is my dentist appointment”

Started at home, but beginning to enter into the workplace

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The information being requested is very consumer-centric at home

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Action-centric Voice

Primarily focused on the interaction between human and machine

Mostly tied to a specific device (Alexa on Echo, Apps on phones)

Pioneered by Alexa (Amazon) and Siri (Apple)

Intended to drive questions “Alexa – start a one minute timer”

“Alexa – play Thunder by Imagine Dragons”

Started at home, but beginning to enter into the workplace

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Usage of these tools is very tied to a specific device

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Conversation-centric Voice

Focuses on human to human interaction with machine augmentation

Currently being pioneered by Voicera

Connects previously untapped value to existing collaboration tools (multi-modal)

Voice Commands: “Okay Eva – make sure we organize a follow up conversation for next week with the client”

Follow up email: Eva says your meeting was 67% more positive than your last meeting with the client

CRM Update: “Organize a follow up conversation for next week with the Acme” pushed into Salesforce

Very focused on the workplace and connecting to workflows

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Highlights, recording delivered, pushed into systems like Slack for post-meeting activation

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Post-meeting email provides daily record of highlights and actions from every meeting in easy to use format.

Access to recording & transcription

Basic sentiment & analytics

Recap of highlights and moments

Word cloud to recap key themes

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Our bet, and what is starting to pan out, is that this will move from the home to the work environment

Amazon announced “Alexa for Business”: https://techcrunch.com/2017/11/29/amazon-is-putting-alexa-in-the-office/

Voicera launches your in-meeting virtual assistant to take notes and identify actions: https://www.voicera.com/voicera-announces-open-beta-for-an-ai-that-captures-what-matters-in-your-meetings/

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Benefits of Voicera over other tools at work

Device independent instead of tethered to an office. Imagine taking your Alexa device to a customer meeting, or in your phone call while in the car.

Collaboration focused and workflow integrated. We integrate the outputs into tools like Salesforce. Has sharing and collaboration features.

Multi-modal Eva takes commands but responds in an interface not verbally.

Partnered with conference providers (not competitive to them.) We would embed in BlueJeans and other providers.

In-meeting and post-meeting rather than the device you use to start a meeting. Produces a conversations inbox which provides conversation intelligence, transcripts and analytic

outputs that integrate into your workflow. A lot of the value is in the action post meeting.

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Find out moreVisit www.voicera.comand sign up for Eva

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