Technical Disruption and a New Golden Era of Games

James Gwertzman, CEO (@gwertz)

www.playfab.com @playfabnetwork

2

Growing revenue from live games

2008 2014 2020 $-

$20

$40

$60

$80

$100

$120

$140

$160

Packaged GamesLive Games

Glo

bal M

arke

t Spe

nd ($

B)

30%

80%

Source: PWC, Gartner, Newzoo

Build game

Build backend

LaunchBuild tools for ops team

Segment & target customers

Deploy servers

Business intelligence

Offers & Promotions

Update content

Host in-game events

Customer service Sunset mode

User Acquisition

Live game life cycle

“We’re a technology company. We’re not really a game company.”

-- Gabe Leydon, Machine Zone

Bloomberg Business, March 2015

Technology is not a competitive advantage for game companies.

We’re at the start of a golden age of gaming.

Changing field of backend services

Multiplayer

Analytics

Marketing

Commerce

Cloud logic

Attribution

+

Live ops tools and dashboards(mission control for the whole team)

Back-end services(cross-platform, one-stop shop)

+

Integration with other partners(building out the full ecosystem)

and many more coming...

Powering the future of games.

Jan-04 May-05 Oct-06 Feb-08 Jul-09 Nov-10 Apr-12 Aug-13 Dec-14 May-160

100

200

300

400

500

600

700

800

900

1000

New Features Added in Unity Releases

Unity 1.0Unity 2.0

Unity 3.0 Unity 4.0

Unity 5.0

2015 Independent Game Festival Winners

James Gwertzman, CEO (@gwertz)

www.playfab.com @playfabnetwork