Tapping into the Growth Goldmine: Why MSPs Should Join Peer Groups

Tapping into the Growth Goldmine: Why MSPs Should Join Peer Groups

Ariane PollockEMEA Marketing Coordinatorapollock@efolder.net linkedin.com/in/arianepollock

Agenda

• Expert Introduction• MSP Challenges• What is a Peer Group? • Why Should MSPs Join a Peer Group?• Partner Discussion• Q&A

2 © 2016 eFolder, Inc. All Rights Reserved.

Expert Introduction

© 2016 eFolder, Inc. All Rights Reserved.3

© 2016 eFolder, Inc. All Rights Reserved.4

Clark IT

Founded in 1991

200 active clients

Client base across Scotland

Serves SMBs across all verticals

MSP Challenges

Partner Challenges

© 2016 eFolder, Inc. All Rights Reserved.6

• Not enough time

• Not enough resources

• Not leveraging vendor relationships enough

• Trouble hiring and keeping the right kinds of talents

Peer Groups

© 2016 eFolder, Inc. All Rights Reserved.8

What is a Peer Group?

A peer group is a board of like-minded advisers comprised of peers who meet to share best practices and hold each other accountable for pursuing individual goals. 

© 2016 eFolder, Inc. All Rights Reserved.9

Clark IT’s Peer Group Involvement

How do peer groups differ from business

groups?

© 2016 eFolder, Inc. All Rights Reserved.10

Well-known peer groups

© 2016 eFolder, Inc. All Rights Reserved.11

Clark IT’s Peer Group Involvement

What peer groups are you part of?

© 2016 eFolder, Inc. All Rights Reserved.12

Why MSPs should join peer groups

Why?

Learning from other MSPs

Networking Opportunity

Better Market Understanding

Work-Life Balance

© 2016 eFolder, Inc. All Rights Reserved.13

Clark IT’s Peer Group Involvement

How has Clark IT benefited from peer

groups?

Partner Discussion

Partner Panel Discussion

© 2015 eFolder, Inc. All Rights Reserved.15

• What have been the biggest changes to your business since you joined a peer group?

Partner Panel Discussion

© 2015 eFolder, Inc. All Rights Reserved.16

• What have been the biggest changes to your business since you joined a peer group?

• How has your involvement in your peer groups grown or evolved over the years?

Partner Panel Discussion

© 2015 eFolder, Inc. All Rights Reserved.17

• What have been the biggest changes to your business since you joined a peer group?

• How has your involvement in your peer groups grown or evolved over the years?

• How do these groups help you benchmark success?

Partner Panel Discussion

© 2015 eFolder, Inc. All Rights Reserved.18

• What have been the biggest changes to your business since you joined a peer group?

• How has your involvement in your peer groups grown or evolved over the years?

• How do these groups help you benchmark success?

• How has joining a peer group benefited you on a personal level?

Partner Panel Discussion

© 2015 eFolder, Inc. All Rights Reserved.19

• What have been the biggest changes to your business since you joined a peer group?

• How has your involvement in your peer groups grown or evolved over the years?

• How do these groups help you benchmark success?

• How has joining a peer group benefited you on a personal level?

• What is the one question we ‘should’ ask about peer groups?

Partner Panel Discussion

© 2015 eFolder, Inc. All Rights Reserved.20

• What have been the biggest changes to your business since you joined a peer group?

• How has your involvement in your peer groups grown or evolved over the years?

• How do these groups help you benchmark success?

• How has joining a peer group benefited you on a personal level?

• What is the one question we ‘should’ ask about peer groups?

• How many resources do you invest into your peer group involvement?

Partner Panel Discussion

© 2015 eFolder, Inc. All Rights Reserved.21

• What have been the biggest changes to your business since you joined a peer group?

• How has your involvement in your peer groups grown or evolved over the years?

• How do these groups help you benchmark success?

• How has joining a peer group benefited you on a personal level?

• What is the one question we ‘should’ ask about peer groups?

• How many resources do you invest into your peer group involvement?

• What should a business owner consider before joining a peer group?

Questions & Discussion

23 © 2016 eFolder, Inc. All Rights Reserved.

eFolder Playbooks

Playbooks include pre-made marketing materials:• Videos• Emails• White papers• Brochures• eBooks• Client pitch decks• And much more!

Thank You!

Ariane PollockEMEA Marketing Coordinatorapollock@efolder.net linkedin.com/in/arianepollock