T shaped people 20130628 v5

IBM University Programs

What’s UP at IBM?University Programs!

The 6 R’s helping to build a Smarter Planet: Research, Readiness, Recruiting, Revenue, Responsibility, Regions

Jim Spohrer, DirectorIBM University Programs (IBM UP)

http://www.ibm.com/universityJune 28, 2013

04/11/23 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 1

IBM University Programs 6 R’s• Research (Collaborate)• Readiness (Skills)• Recruiting (Jobs)• Revenue (Solutions)• Responsibility (Volunteers)• Regions (Smarter Cities, Startups & Workforce)

WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS

TRANSPORTATION BUILDINGS

IBM Platforms for Entrepreneurs

• Smarter Cities Intelligent Operations Center Platform• IBM helping university startups to scale up (growth)04/11/23 © IBM 2013 IBM University Programs worldwide

accelerating regional development (IBM UPward) 3

Job Roles: IBM Building Smarter Enterprises & A Smarter Planethttps://jobs3.netmedia1.com/cp/find.ibm.jobs/location/

1. Consultant(trusted advisor to customer)

- a value proposition to addressproblems or opportunities and

enhance value co-creationrelationships

2. Sales- a signed contract that

defines work, outcomes, solution,rewards and risks

for all parties

4. Project Manager(often with co-PM from customer side)

a detailed project plan thatbalances time, costs, skills availability,

and other resources, as well asadaptive realization of plan

3. Architect(systems engineer, IT & enterprise architect)

-An elegant solution design that satisfiesfunctional and non-functional

constraints across thesystem life-cycle

5. Specialists(systems engineer, Research, engineer,

Industry specialist, application, technician, data, analyst, professional, agent)

-a compelling working system(leading-edge prototype systems

from Research)

~10% ~5%

6. Enterprise OperationsAdministrative Services, Other, Marketing & Communications

Finance, Supply Chain, Manufacturing, Human Resources, Legal,

General Executive Management

IBM Employees1. ~10% Consultant2. ~10% Sales3. ~5% Architect4. ~5% Project Manager5. ~45% Specialists6. ~25% Enterprise Operations

Project Mix From 90-10 to 80-20:B2B – Business to BusinessB2G – Business to Government

Sources

Cultivating organizational creativity in an age of complexityA companion study to the IBM 2010 Global Chief Human Resource Officer Study

– “Our IBM Creative Leadership Study found that leaders who embrace the dynamic tension between creative disruption and operational efficiency can create new models of extraordinary value.”

IBM GPS: Talent Management

– Paper, studies, and briefs

From I to T-shape for Smarter Planet:IBMers with more depth and breadth

Many disciplinesMany sectors

Many regions/cultures(understanding & communications)

Deep in one sector

Deep in one region/culture

Deep in one discipline

How are advanced technologies changing the mix of jobs?

1969 1974 1979 1984 1989 1994 1999

Levy, F, & Murnane, R. J. (2004). The New Division of Labor: How Computers Are Creating the Next Job Market. Princeton University Press.

Expert Thinking

Complex Communication

Routine Manual

Non-routine Manual

Routine Cognitive

T-shaped professionalsdepth & breadth

BREADTH

Ready for Life-Long-LearningReady for TeamworkReady to Help Build a Smarter Planet

(analytic thinking & problem solving)

Many culturesMany disciplines

Many systems(understanding & communications)

Deep in one d

Deep in one sys

Deep in one cu

IBM operates in 170 countries around the globe

Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade

2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs of

EPS d/digit growth)Net Cash - $18.2B

24% of IBMs revenue in Growth Market countries; growing at 7% ( @cc) in 2012

Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012

More than 40% of IBMs workforce does business away from an office

5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques

The Smartest Machine On Earth

100 Years of Business & Innovation in 2011

New Era in IBM’s Leadership

IBM Growth Initiatives

IBM has ~425,000 employees worldwide

Context: IBM 101

Automobile

Technological Acceleration

0 25 50 100 125 15075Years

100TelephoneElectricity

Television

Cellular% P

•iPhone/iPad app developer•wireless marketing director•microfinance infrastructure designer•3D content developer for movies, TV•social network manager•deploying technology into the cloud •organic solar cell development•digital image management

Many top in-demand jobs in 2011 did not exist in 2005!

U.S Department of Labor estimates that today’s learner will have 10-14 jobs…

by the age of 38!

Estimates are 85% of the jobs today’s learners will be doing haven’t been invented yet

they'll be using technologies that don't exist to solve problems we don't yet know are problems13

Five historical cycles …

~100 years of US job transformations

Source: US Bureau of Economic Analysis; McKinsey Global Institute Analysis

Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities

transportation & supply chain water &

food &products

energy & electricity

building & construction

healthcare& family

retail &hospitality banking

& finance

ICT &cloud

education &work

citysecure

statescale

nationlaws

social sciences

behavioral sciences

management sciences

political sciences

learning sciences

cognitive sciences

system sciences

information sciences

organization sciences

decision sciences

run professions

transform professions

innovate professions

e.g., econ & law

e.g., marketing

e.g., operations

e.g., public policy

e.g., game theory and strategy

e.g., psychology

e.g., industrial eng.

e.g., computer sci

e.g., knowledge mgmt

e.g., stats & design

e.g., knowledge worker

e.g., consultant

e.g., entrepreneur

holders Customer

Provider

Authority

Competitors

resources

People

Technology

Information

Organizations

change History

(Data Analytics)

Future(Roadmap)

Transform(Copy)

Innovate(Invent)

Identify Stakeholder Entities (As-Is)

Identify Resource Accesses (As-Is)

Understand Change Potential (Has-Been & Might-Become)

Choice, Action & Value Realization (To-Be & Has-Become)

disciplines

systems

What improves Quality-of-Life? Service System Innovations

A. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain

2. Water & waste recycling/Climate & Environment

3. Food & products manufacturing

4. Energy & electricity grid/Clean Tech

5. Information and Communication Technologies (ICT access)B. Systems that focus on human activity and development (~70%*)

6. Buildings & construction (smart spaces) (5%*)

7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)

8. Banking & finance/Business & consulting (wealthy) (21%*)

9. Healthcare & family life (healthy) (10%*)

10. Education & work life/Professions & entrepreneurship (wise) (9%*)C. Systems that focus on human governance - security and opportunity (~15%*)

11. Cities & security for families and professionals (property tax)

12. States/regions & commercial development opportunities/investments (sales tax)

13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)

20/10/10

0/19/0

2/7/42/1/1

7/6/11/1/0

5/17/27

24/24/1

2/20/247/10/3

3/3/10/0/0

Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities

* = US Labor % in 2009.

“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”

Our ambition is to reach K-12 students with Service Science & STEM: “The systems we live in, and the systems we are…”

“Imagine smarter systems, explain why better (service systems & STEM language)”STEM = Science, Technology, Engineering, and MathematicsSee NAE K-12 engineering report: http://www.nap.edu/catalog.php?record_id=12635

See Challenge-Based Learning: http://www.nmc.org/news/nmc/nmc-study-confirms-effectiveness-challenge-based-learning

Challenge-based Project to Design Improved Service Systems

– K - Transportation & Supply Chain

– 1 - Water & Waste Recycling

– 2 - Food & Products (Nano)

– 3 - Energy & Electric Grid

– 4 – Information/ICT & Cloud (Info)

– 5 - Buildings & Construction

– 6 – Retail & Hospitality/Media & Entertainment (tourism)

– 7 – Banking & Finance/Business & Consulting

– 8 – Healthcare & Family Life/Home (Bio)

– 9 – Education /Campus & Work Life/Jobs & Entrepreneurship (Cogno)

– 10 – City (Government)

– 11 – State/Region (Government)

– 12 – Nation (Government)

– Higher Ed – T-shaped depth added, cross-disciplinary project teams

– Professional Life – Adaptive T-shaped life-long-learning & projects

Systemsthat focus onGoverning

Systemsthat focus on

Human Activities andDevelopment

Systemsthat focus onFlow of things

US National Academy of Engineering Grand ChallengesA. Systems that focus on flow of things humans need

1. Transportation & Supply Chain

Restore and enhance urban infrastructure

2. Water & Waste/Climate & Green tech

Provide access to clear water

3. Food & Products

Manager nitrogen cycle

4. Energy & Electricity

Make solar energy economical

Provide energy from fusion

Develop carbon sequestration methods

5. Information & Communication Technology

Enhance virtual reality

Secure cyberspace

Reverse engineer the brain

B. Systems that focus on human activity & development6. Buildings & Construction (smart spaces)

Restore and enhance urban infrastructure

7. Retail & Hospitality/Media & Entertainment (tourism)

Enhance virtual reality

8. Banking & Finance/Business & Consulting

9. Healthcare & Family Life

Advance health informatics

Engineer better medicines

Reverse engineer the brain

10. Education & Work Life/Jobs & Entrepreneurship

Advance personalized learning

Engineer the tools of scientific discovery

C. Systems that focus on human governance11. City & Security

Restore and improve urban infrastructure

Secure cyberspace

Prevent nuclear terror

12. State/Region & Development

13. Nation & Rights

From Work Done By the Institute for the Future (IFTF.org)

Transdisciplinary = T-Shaped People (Breadth & Depth)

http://ibmjobskills.com/

The T Shaped ProfessionalJim Spohrer IBM Labs

Adaptive innovators

What are the benefits of more education? Of higher skills?

…But it can be costly, American student loan debt is over $900M

Job Roles: University Research and Education

1. Model Systems

2. Connect/capture Data

3. Integrate, Analyze

4. Improve, Automate

5. Optimize, Evolve

• Water Supply

• Transportation

• Energy, Electric Grid

• Cities, Buildings

• Healthcare

• Education/Government

General

Methods

& Techniques

Specific

Technology

Run Transform Innovate

SP Service

Systems

1.Synapsense, SensorTronics

2. Infosphere Streams, ILOG, COGNOS

3.WS, Tivoli, Rational, DB2, etc.

4.BAO, Green Sigma

Specialists

Consultant

Project Manager

Sales Architect

Cross Industry

Skills

Industry Specific

Skills

Systems Engineering/Analytics/BAO/SSME

University Research fuels

Up-SkillCycle

University-Region1University-Region1

University-Region2University-Region2

= New Venture

= Acquisition

= High-Growth Acquisition/ New IBM BU (Growing)

= High-Productivity/ Mature IBM BU (Shrinking)

= IBMer moving from mature BU to acquisition

= IBMer moving intoIBMer on Campus role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills

= Graduates withSmarter Planet skills

IBMIBM

Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision.

SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal, Forbes and Bloomberg

Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th

SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd

North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th

apply now at www.ibm.com/isv/startup/smartcampapply now at www.ibm.com/isv/startup/smartcamp

Exclusive Networking andMentoring eventExclusive Networking andMentoring event

North America SmartCamp lead: Eric Apse, eapse@us.ibm.comUniversity Programs lead: Dawn Tew, dawn2@us.ibm.com

What’s UP with IBM? University Programs

Most people say, “IBM makes computers”

Those in-the-know say, “IBM is helping to build a Smarter Planet…”

A Smarter Planet is built from smarter service systems…

INSTRUMENTED

We now have the ability to measure, sense and see the exact condition of practically everything.

INTERCONNECTED

People, systems and objects can communicate

and interact with each other in entirely new

INTELLIGENT

We can respond to changes quickly and accurately, and get better results

by predicting and optimizing

for future events.

WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS

TRANSPORTATION BUILDINGS

IT NETWORKS

City challenge: buildings and transportation

Ryan Chin:Smart Cities

Streetline: Instrumented-Interconnected-Intelligent

Cities: land-population-energy-carbon

Carlo Ratti:Senseable Cities

Four commandments for cities of the future: Eduardo Paes at TED2012

SC IOC as a Platform for Innovation

Future of Work

Education and Employment

The Top Majors For The Class Of 2022

• Math

• Robotics

• Agricultural Engineering

• Hospitality Management

• Health and Biotechnology

• Pre-Law, With a Focus on Elder Law

• Quantum Engineering

• 3-D Printing Design

• Liberal Arts

• Aerospace Engineering

IBM Almaden Research Center, Silicon Valley/San Jose, CA

T shaped people 20130628 v5

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