State of Web Q3 2011

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State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 1

State of the Web Quarter 3, 2011 Report

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 2

Introduction

In this Q3 2011 edition of the State of the Web from Zscaler

ThreatLabZ, we take a closer look at Enterprise web traffic,

aggregated across over a hundred billion transactions and millions of

business users across the globe.

This quarter we continued to see the social elements of the web

dominate advanced threats and attacks in Enterprise networks.

Leveraging sophisticated social engineering techniques to launch their

attacks, malicious groups and hactivists know that human interest,

curiosity and oversight represent the weakest link in any enterprise

security chain. For that reason, ThreatLabZ wasn’t surprised to see

popular social networking applications leveraged as a top attack

channel and target.

While these trusted social networks and applications continue to

dominate enterprise Internet use, employees often have a false sense

of security – trusting their favorite tools and apps to provide them

‘safe’ information. However, hackers this quarter continued to take

advantage of this trust to exploit corporate victims through web apps,

web searches and targeted email scams.

Three major trends noticeable in this report include:

• Facebook still dominates enterprise web application use

- Facebook still remains the dominant web application in

enterprise traffic – risking like-jacking, fake videos, and

spear-phishing

• Corporate mobile devices split between business and personal use

- While social networking remains the dominant source of mobile

device traffic, business-related traffic follows closely behind

• Blended threats continue to target browser plug-ins

- Browser plug-ins and extensions remain well out of date,

providing a large target base for attacks.

In This Issue:

Decline in Facebook

Mobile device usage in the workplace

Browser plug-ins/extensions remain out of date in enterprise

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 3

A Look Beyond the Browser .................................................................................................4

The Hidden Risks of Plug-ins and Extensions .......................................................................6

Android Reclaims its Title in the Enterprise ...........................................................................8

Mobility Meets Productivity ..................................................................................................10

Facebook ‘Likes’ the Enterprise ............................................................................................12

When Malware Strikes ..........................................................................................................14

A Safe and Productive Network ............................................................................................16

Conclusion ............................................................................................................................17

Contents

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 4

Looking Beyond the Browser

Every quarter, Zscaler ThreatLabZ tracks enterprise HTTP and HTTPS

traffic—including the specific browsers in use. This allows us to

show trends in Web and browser use, as well as the vulnerabilities

associated with them.

With the dominance of Microsoft end-user operating systems in

the enterprise, Internet Explorer (IE) maintained its position as

the most popular browser observed this quarter. Although Web

browsers make up over 75% of HTTP and HTTPS traffic, the other,

non-browser traffic is worth looking at. This is made up of browser

plug-ins, add-ons and extensions – as well as HTTP and HTTPS traffic

from native applications.

In Q3, we continued to see a rise in non-browser web traffic – being

driven by mobile and desktop applications that leverage HTTP(S) for

outbound communication. This is not entirely surprising, as most

enterprises have ‘firewalled’ off most ports beyond the ones needed

for web and email traffic. As a result, ports 80 and 443 represent a

viable egress point for any application.

Much of enterprise web

traffic originates from

native apps, and browser

extensions - not just web

browsing

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 5

Q3 Enterprise Browser Traffic

Despite its dominance, the enterprise traffic share for Internet Explorer

has been dropping as Apple becomes a more accepted desktop and laptop

solution. This is fueling a growth in Safari, and enterprise employees

continue to adopt other alternatives such as Firefox. We have yet to

see significant adoption of Chrome in the enterprise, despite increasing

adoption in the consumer space. Below are the Q3 traffic shares by

browser type:

Internet Explorer 9 –

despite its additional

security features and

HTML5 compatibility –

has yet to see significant

adoption at the enterprise

level

Figure 1

Opera

Safari

Chrome

Non-Browser

Firefox

Internet Explorer

Q3 HTTP(S) Browser Traffic by Type

58.38%

10.64%

23.04%

0.17%

7.02%

Q3 HTTP(S) Browser Traffic by Type

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 6

Internet Explorer Versions in Use

As outlined in the graph above, Internet Explorer commands just over

half of the total web traffic in the enterprise. Internet Explorer 9 – despite

having been released in March of this year with additional security features

and HTML5 compatibility – has yet to see significant adoption at the

enterprise level. Drilling deeper into the Internet Explorer usage data over

each month of the quarter, we see the following:

The Hidden Risks of Plug-ins and Extensions

Today, plug-ins, add-ons or extensions combine with nearly every browser

running in the enterprise. Similar to most any kind of software, older

versions of plug-ins typically have more security vulnerabilities.

Zscaler offers a unique solution known as Secure Browsing. Secure

Browsing identies the type and version of web browser that is in use. As

well – and even more importantly – it also identifies the browser plug-ins

Figure 2

0%

5%

10%

15%

20%

25%

30%

AugustJulyJune

IE 9.xIE 8.xIE 7.xIE 6.x

Internet Explorer Traffic ShareQ3 2011

4.21%

22.02%

28.23%

1.68%

Internet Explorer Traffic Share Q3 2011

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 7

that have been employed. As we can see in the chart below, enterprise

browser plug-ins are dominated by Microsoft and Adobe, with Adobe Flash

remaining the most popular overall browser plug-in in the enterprise.

Unfortunately, Secure Browsing reveals a highly concerning statistic.

Beyond simply revealing which plug-ins are most popular, it also provides

insight into the plug-ins that are most commonly outdated. These statistics

do tend to fluctuate from quarter to quarter. This is due to typical quarterly

patch release cycles, which tend to cause a spike in outdated versions for

specific plug-ins as end-users fail to implement the updates.

This is an area where enterprises are currently struggling. As ThreatLabZ

continues to highlight, browser plug-ins are made up of a potentially

dangerous combination of characteristics – all of which adds up to a

tempting target for hackers.

Looking at the statistics below, it becomes clear that most companies have

little control over the type of plug-ins that their employees are using, or the

specific version of plug-ins in use.

Why it Matters to Your Enterprise:

Browser plug-ins offer a dangerous combination of characteristics

• Readers and players are ubiquitous, across browsers

Most users aren’t aware of which plug-ins they have installed

Most enterprises have no patch management deployed to keep plug-ins up to date

Figure 3

0% 20%4 0% 60%8 0% 100%

Adobe Flash

Windows Media Player

Adobe Reader

Outlook

.NET

SilverLight

Adobe Shockwave

Java

Microsoft Office

Quicktime

Most Common Web Browser Plugins Q3 2011

6.88 %

6.96 %

8.62 %

39.29 %

46.44 %

81.63 %

84.29 %

84.76 %

87.01 %

94.41 %

Most Common Web Browser Plugins Q3 2011

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 8

Android Reclaims its Title in the Enterprise

Both mobile device usage and mobile device web transactions logged

through Zscaler’s global security cloud infrastructure continue to grow. The

highest percentage of Q3 mobile transactions through Zscaler’s cloud was

from Android devices – followed by Blackberry, and Apple IOS devices.

As mobile transactions from our enterprise customers continue to

grow, we notice that the Android platform accounts for the largest and

geographically dispersed user-population. As well, it represents the mobile

platform with the highest number of transactions through our cloud.

The Apple IOS platform moved to third place this quarter, falling to 22.38%

from 42.37% in Q2 2011. This is likely due to a growing sample size of

mobile use outside the US.

Android and Blackberry devices were used more than any other mobile devices on corporate networks in Q3:

• Android: 40.36%

• Blackberry: 37.26%

• iOS: 22.38%

Figure 4

Most Outdated Web Browser Plugins Q3 2011

0% 20%4 0% 60%8 0% 100%

Adobe Shockwave

Java

Adobe Reader

QuickTime

Outlook

RealPlayer

Adobe Flash

SilverLight

Windows Media Player 1.26 %

1.81 %

7.12 %

10.02%

19.81%

42.45%

65.84%

70.60%

94.22%

Most Outdated Web Browser Plugins Q3 2011

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 9

Figure 6 provides a geographic breakdown on web client transactions that

used standard Android, BlackBerry or Apple IOS user-agents. The United

States made up about 80% of the mobile client transactions from Zscaler’s

enterprise customer base.

Figure 6

Figure 7

Other

Singapore

Australia

Saudi Arabia

Spain

UK

Israel

France

US

Q3 Mobile Usage by Geography

79.44%

3.97%

3.61%

2.57%2.11%

1.39%1.09%

1.07%

4.75%

Other

Mexico

India

Netherlands

UK

Singapore

Israel

Spain

US

75.34%

9.17%

2.76%1.53%

1.29%1.13%

.94%

2.35%

Android Percent by Country

5.48%

Q3 Mobile Usage by Geography

Android Percent by Country

Q3 Mobile Device Usage/Transactions

IO ndroid Blackberry

22.38%

40.36%

37.26%

Figure 5

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 10

Among our global enterprise customers, Android has the largest geographic

coverage. Whereas, among US-based customers, BlackBerry and IOS

devices represented more than 80% of the mobile usage. The following

charts break out device usage by-country. (Note that IP addresses that did

not resolve to a particular country were excluded from the percentages.)

Why it Matters to Your Enterprise:

• Enterprise users continue to leverage a variety of smartphones and tablets for both personal and business use

Supporting and securing an increasing variety of mobil devices remains a significant challenge for enterprises

Figure 8

Figure 9

UK

Israel

Saudi Arabia

US

82.76%

6.77%

4.12%

1.95% 4.41%

Other

IOS Percent by Country

Other

Mexico

Australia

UK

France

US

80.78%

7.78%

3.48%2.10%

1.25%.80%

3.80%

5.48%

Blackberry Percent by Country

Japan

Blackberry Percent by Country

IOS Percent by Country

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 11

Mobility Meets Productivity

Zscaler ThreatLabZ tracks the most prominent website categories viewed

by enterprise mobile platforms. For Q3 2011, social networking topped

all others among website categories most viewed on enterprise mobile

devices. This differs, however, from overall enterprise web browsing—

where corporate marketing, professional services, web search and news/

media sites are more popularly visited than social networking.

Music/ Streaming Audio

Other

Entertainment

Sports

Digital Media

News & Media

Web Search

Corporate Marketing

Professional Services

Social NetworkingAndroid

4.69%

4.30%2.28%

16.95%

10.55%

7.50%

8.07%

1.60%1.16%

iPhone

28.86%

2.28%

30.20%

7.12%

4.54%

3.67%0.67%

0.40%

21.84%

0.51%

Blackberry

11.36%

2.15%

6.33%

7.82%

8.28%

5.82%

1.53%0.12%

6.14%

iPad

1.62%

3.77%15.02%

0.61%0.99%

12.99%

6.44%

10.91%

0.02%

iPod

0.58%

21.83%8.36%

2.35%

3.73%

5.18%

7.20%

5.79%

5.72%

Q3 Web Category by Mobile PlatformQ3 Web Category by Mobil Platform

Figure 10

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 12

When looking at various website categories browsed by specific mobile

device platforms, few differences are noticed. However, Android and iPod

have a much higher percentage of social networking browsing than other

mobile device platforms. As well, the iPhone is more popular for music,

streaming audio and professional services than other platforms. In some

usage areas, the Blackberry and Ipad platforms seem closely related – with

both being popularly used for news and media.

Interesting to note is the mix of business and recreational traffic on all

devices – these are being used for some productive purposes, not just

personal apps and browsing.

Facebook ‘Likes’ the Enterprise

Maintaining the trend seen in Q2 2011, social networking was once again

the most dominant category of browsed web applications through the

Zscaler cloud in Q3. And, given its dominance in enterprise web application

use, Facebook once again lead the pack. Yet, for the first time, ThreatLabZ

saw a slight month-to-month drop in enterprise client Facebook usage.

Meanwhile, other popular web applications like Gmail, YouTube, Twitter and

LinkedIn experienced a slight increase.

Figure 11

Q3 Website Categories Accessedby Mobile Devices

0%

3%

6%

9%

12%

15

September

August

July

Ente

rtain

men

t

Digita

l Med

ia

Spor

ts

Web

Sea

rch

News &

Med

ia

Corpora

te M

aket

ing

Profe

ssio

nal S

ervic

es

Socia

l Net

working

Shopping is more popular

on desktop systems than

mobile platforms, while

sports is more popularly

viewed on mobile platforms

than desktops

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 13

Similar to last quarter, social networking and webmail made up the majority

of the total web application transactions for the quarter – with web search

representing a comparatively smaller percentage. The chart below provides

a detailed drill-down of overall web usage (by site) throughout the quarter:

Why it Matters to Your Enterprise:

• Facebook remains the predominant web 2.0 app in the enterprise—making up nearly 50% of overall usage for the quarter

As Facebook, Twitter, LinkedIn and YouTube continue to dominate overall web application use, enterprises are often allowing unrestricted employee access to social networking apps

Allowing, yet securing, social networking apps is a paradox for today’s IT teams

Figure 12

Figure 13

Blogger

Pandora

Other

Google Search

Hotmail

LinkedIn

Yahoo Mail

MSN IMTwitter

YouTube

GmailFacebook

Q3 Web Application Usage Drill-Down

45.72%

16.16%

11.61%6.58 %

6.51 %3.00 %

2.78 %

1.94 %2.35 %1.39 %1.15 %0.81 %

0%

10%

20%

30%

40%

50%

September

August

July

LinkedInYahoo MailMSN IMTwitterYouTubeGmailFacebook

Top Q3 Web Application Usage by Month

Q3 Web Application Usage Drill-Down

Top Q3 Web Application Usage by Month

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 14

When Malware Strikes

Zscaler ThreatLabZ identifies and tracks malicious content in real time –

across both HTTP and HTTPS. This gives Zscaler ThreatLabZ the information

needed to identify the sources of malware, while tracking general trends in

malware threats.

The top trend in malware continues to be the inclusion of IFrames within

malicious content (often an exploit kit). In September 2011, greater than

67% of the anti-virus signatures that triggered were on web pages that had

malicious IFrame inclusions. We have continued to notice a steady increase

in security blocks—over time and throughout Q3—that resulted from

malicious web responses. Below are the top 10 malware types for Q3.

* based on A/V detection only for the most recent month of the quarter

(September)

Q3 top 10 families of malware*

1 6

2 7

3 8

4 9

5 10

Malicious HTML IFrame

Malicious JS Redirector

Malicious binary, heuristic detection

Malicious SWF

OnlineGames Malware

Malicious JS IFrame

Malicious JS in PDF

Malware/Spyware Toolbar

Malicious W32 Trojan

JS Shellcode

Figure 14

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 15

Blackhat Sites and Phishing Spikes

Blackhat SEO continues to be a tactic used by cyber criminals to increase

web traffic to their sites. Compared to last quarter, the number of search

results leading to malware has decreased. However, the number of spam

sites (fake stores, fake search engines, etc.) using hijacked sites has

increased. University websites (.edu) are still the main source of hijacked

sites. The following chart breaks out the types of sites being served in

these campaigns.

5.44%

Other

Singapore

Australia

Saudi Arabia

Spain

UK

Israel

Site Down

Fake Store

40.69%

2.01%3.72%

22.35%

12.61%

7.45%

5.73%

Blackhat SEO Site Types

Figure 14

Blackhat SEO Site Types

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 16

A Safe and Productive Network

Throughout Q3, Zscaler noticed a monthly drop in web policy blocks

in social networking, webmail, and malware transactions. Conversely,

there was a monthly increase in botnet, instant messaging, and anti-virus

transactions.

Malicious web responses continue to be on the rise – with malicious IFrame

or Javascript inclusions being the primary threat blocked. This malicious

content redirects browsers, often to an exploit site that attempts to exploit

known vulnerabilities within web browsers or browser plug-ins. The most

common plug-ins that our customers have installed and left unpatched/

vulnernable are Adobe Shockwave, Java, and Adobe Reader. Each of these

plug-ins has more than 50% of its installs left out-of-date. This is a sharp

increase from the previous quarter.

Malicious web responses

continue to be on the rise

– with malicious IFrame or

Javascript inclusions being

the primary threat

blocked

Figure 15

0%

5%

10%

15%

20%

25%

30%

September

August

July

Anti-VirusWebmailIMBotnetSocNetMalware

Q3 Web Policy BlocksQ3 Web Policy Blocks

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 17

Conclusion

Every quarter Zscaler ThreatLabZ publishes our State of the Web report

to provide some high-level trends observed from the large number of

enterprise web transactions traversing the Zscaler security cloud. Given the

scale of transactions we see (over a hundred billion across millions of global

users), ThreatLabZ is able to provide interesting data-points on enterprise

browser usage, browser plug-ins, mobile devices, website categories and

various security trends we observe.

Of the trends and data-points noticed this quarter, a few stand-out:

• A month-to-month percentage decline in enterprise Facebook usage.

• While Android mobile devices continue to be in the lead within our

global user-base, we noticed Apple IOS devices representing the

largest quarterly increase.

• Malicious web-site responses – particularly those containing malicious

IFrame or Javascript inclusions – appear to be on the rise.

• At the same time, the number of clients with vulnerable versions of

browser plug-ins also seem to be on the rise.

State of The Web - Quarter 3, 2011

© 2011 Zscaler. All Rights Reserved. Page 18

About the Authors

This report was written by Michael Sutton, Julien Sobrier, Mike Geide,

Pradeep Kulkarni, and Umesh Wanve.

About Zscaler: The Cloud Security Company™

Zscaler enforces business policy, mitigates risk and provides twice the

functionality at a fraction of the cost of current solutions, utilizing a

multi-tenant, globally-deployed infrastructure. Zscaler’s integrated, cloud-

delivered security services include Web Security, Mobile Security, Email

Security and DLP. Zscaler services enable organizations to provide the

right access to the right users, from any place and on any device—all while

empowering the end-user with a rich Internet experience.

About Zscaler ThreatLabZ™

ThreatLabZ is the global security research team for Zscaler. Leveraging an

aggregate view of billions of daily web transaction, from millions of users

across the globe, ThreatLabZ identifies new and emerging threats as they

occur, and deploys protections across the Zscaler Security Cloud in real time

to protect customers from advanced threats.

For more information, visit www.zscaler.com.

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