Spring Clean Your Social Media

Spring clean your social media

CILIP in Surrey, 22nd March 2012

Surrey History Centre, Woking

Karen Blakeman

karen.blakeman@rba.co.uk

http://www.rba.co.uk/

Twitter: @karenblakeman

Slides available on authorSTREAM and Slideshare

This presentation is licensed under a Creative Commons Attribution 3.0 License

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Can you remember what you're using?

Have you left stuff to gather dust?

Can you remember how you move stuff around?

Draw a map!

Is stuff appearing where it should – are your widgets working?!

My own social media map:

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C E N S O

R E DToo embarrassing!

Ever decreasing circles?

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Rethink automated updates of everything

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A posting/update may not be appropriate for all media Twitter, Facebook, LinkedIn different audiences

Be selective

Updating your Facebook status

Via an external service e.g. Tweetdeck

Directly in Facebook

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Forgotten what you're sharing?

Heavy Google user? Check your account's dashboard at http://www.google.com/dashboard

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Forgotten what you're sharing?

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May need to search on several variations of your name/organisation

Time to rethink your strategy?

Social media takes time!It's hard work!!

Why are you using it: publicity, marketing, providing information, research, competitor intelligence, reputation monitoring?

Is anybody out there?

Search is now social – Resistance is Futile

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Is it worth it?

Many tools are free but takes time=money

Return on investment (ROI) impossible to measure with

stats – seriously!

Statistics measuring “hits”, views, downloads etc available for some social media but not comprehensive or reliable

Monitor the impact your social media strategy is having

More visitors; greater awareness of you, your services, products, events; increased sales/income, more users; more productive discussions with users and customers?

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Why Are Retailers Shutting Their Facebook Stores? http://mashable.com/2012/02/21/facebook-brands-closing-stores-fcommerce/

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Google's new Privacy Policy

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“Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.“

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Google's new(ish) social network Google Plus (Google+)

http://plus.google.com/

Google trying forcing people to create a Google+ profile http://marketingland.com/google-now-forcing-all-new-users-to-create-google-enabled-accounts-3912

Search Plus Your World (SPYW) referred to as Search+ now available in Google.com and is the default. Gives priority to content from people in your Google+ network if you are signed in to your account.

(And the next Google killer is….Google! http://www.rba.co.uk/wordpress/2012/01/30/and-the-next-google-killer-is-google/)

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Search is Social - Resistance is Futile

Search is Social - Resistance is Futile

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[Not signed in to a Google account]

Search is Social - Resistance is Futile

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If you really want stats....

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Blogs

Hosted on your own web site? Analyse your visitor logs

Depends on how you have set up your blog and the service or software you are using

Visitor stats offered by the blogging service

Google analytics (http://www.google.com/analytics)

Sitemeter (http://www.sitemeter.com/)

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Google Blogger stats

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Sitemeter

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Is your blog mobile friendly?

Google Blogger – e.g. http://ergobalance.blogspot.com/ – standard web page vs mobile version

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Twitter

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Monitor your '@' mentions and DMs!

Twitter search tools' RSS alert options

Twitter Interactions (under @connect)

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Twitter - socialmention

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Twitter - Icerocket

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Twit Cleaner to spring clean your followings

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Flickr stats

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Flickr stats

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Wibbly Wobbly Timey Wimey stuff

Video on http://www.youtube.com/watch?v=HECUTJ-BCpY

Embedded on http://digicmb.blogspot.com/2011/05/dr-who-and-libraries-11-resources.html

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‘Embeds’ help spread the word!

Slideshare

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RSS feeds - Feedburner

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Facebook

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Changes to business Facebook pages

7 New Facebook Changes Impacting Businesses | Social Media Examiner : http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/

Facebook Timeline For Business Pages is Here : http://inklingmedia.net/2012/02/29/facebook-timeline-for-business-pages-is-here/

No option for choosing landing page - Timeline is the landing page

Need to add a "cover" photo

Now have highlighted "sticky" posts at top of page

Changes to how apps are handled e.g. Networked blogs?

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Hippy the Happy Hippopotamus - old Facebook page

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Hippy's new Facebook page (previewed)

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Backup your stuff

Use backup options provided by the service e.g. Blogger, Wordpress, Facebook, Google Takeout (https://www.google.com/takeout/)

Flickr

Bulkr: Backup, download flickr photos & sets (Mac, Windows & Linux) http://clipyourphotos.com/bulkr

MyFlickrBackup : http://myflickrbackup.com/

Backup Your Online World : http://backupmy.net/ - Twitter, blogs, email, pictures

The Archivist By Mix Online : http://archivist.visitmix.com/ (Twitter)

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The Archivist

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pinterest.com

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Paper.li

http://paper.li/

“Read Twitter as a daily newspaper”

“Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, Facebook keywords, list or #tag!”

Consider whether the option to automatically tweet when your own “daily” is available is going to annoy your followers!

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Paper.li

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Wind Energy http://paper.li/karenblakeman/1330244815

The Karen Blakeman Daily http://paper.li/karenblakeman/

scoop.it

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Lanyrd.com

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historypin.com

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Keep up to date - Phil Bradley

Phil Bradley's weblog : http://philbradley.typepad.com/

I want to : http://philbradley.typepad.com/i_want_to/

Phil Bradley Presentations : http://www.slideshare.net/Philbradley/

Multimedia resources for librarians http://www.slideshare.net/Philbradley/multimedia-resources-for-librarians

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