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It has the complete solution to get the share of voice in print or online media outlets.It is a real time analysis depicted graphical for instant evaluation.
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Media Analysis
• Automated real time analysis
• Criteria available- Overview, Classification, Media Branding, Tonality,
Share of Voice
• Topics available- Quantity, Size, Media Type, Publication, Geography,
Journalist.
• Each criteria can be analyzed by all topics
Media Analysis
• Overview
• Share of voiceQuantitative
• Media branding
• Classification• Tonality
Qualitative
Overview- Helps client for understanding of its coverage by quantity, size, geography,
publication type, media type and journalist
How different geographies are
perceiving the client
Share of Voice- helps in mapping the client’s competition and can be
explored by all topics to gauge the depth of it
How different publications are
covering you and your competition
SOV by Quantity
SOV by Geography
SOV by Journalist
Can be analyzed Which media is covering more
Classification- portrait a clear picture of direct/spokesperson and industry
mention stories and helps to draw a plan to target the most effective way of
media/publication/city/journalist
Media Branding- helps in organizing the branding part and getting the
accurate result of analysis
How different publications giving you
the prominent branding
Can analyze the bandwidth of positive
as well as adverse tone by size
Tonality- most crucial and important part of analysis which strengthen the client’s
understanding in terms of targeting the right media and smart organizing of
activities
Tonality
By Publication Type
• Understanding of right media space
• Helps to gauge the effectiveness
By Geography
• Targeting the right place for more campaigning
• Provide a picture of positive and mixed tone stories across the cities
By Journalist
• Helps in understanding of the slant of journalist
• Smart targeting of journalist can be taken care
Bluebytes Media Analysis- Generate Report
Index in XL Report converted to PDF
Notes
AVE (Advertising Value Equivalent) is calculated on the basis of size of the article and the advertising rate of the publication.
Additionally Bluebytes AVE scientifically factors in Classification, Media Branding and Tonality while calculating the AVE,
for eg:Weightage for 'Direct' article will be more than for 'Only Mention'.Additional weightage is provided for mention in 'Headline', 'Company Picture' etc.
AVE changes with the Tonality in variable descending order from +ve to -ve.A multiplication factor of 3 is used to arrive at the resultant Bluebytes AVE.
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