Sony Training

Bluetooth Marketing Briefing

Bluetooth Marketing

What is it?

Bluetooth Marketing

• Transfer of content to mobile devices

• Does not retain customer details

• Utilizes Bluetooth

It Is Totally FREE!!

FREE Content

Content is sent in sequential order to users

Content

Sony Pictures will distribute multi-media content to consumers’ phones for four upcoming titles:

– Pineapple Express

– James Bond: Quantum of Solace

– Quarantine Video Game

– Underworld 3

Content

For devices that can not receive rich content (wallpaper, animations, MP3s, etc.) they will receive a:

V CalendarName: Film Name

Date: URL: www.uscc.com

Brand Ambassador Instructions

Managing Battery Life of Bluetooth Units

Bluetooth Units

• Bluetooth-enabled “OQO” computers

Bluetooth Units

• Bluetooth-enabled “OQO” computers:

– Battery life of 2.5-3.5 hours per charge– OQO unit sits on your hip with belt clip

– Battery re-charging will take place at the Sony Booth at 4313

Staff Deployment

• Staff will rotate locations day-to day– 4 roaming convention center– 4 outside in “Gas Light” district

• Two staff will be assigned to each movie

• Staff will be adjusted according to where attendees are, so KEEP IN CONTACT!– Cell phones are listed on back page– Team leader will supply extra batteries

User Instructions

Improving your knowledge of mobile phone handsets

Bluetooth

• Activate Phone’s Bluetooth

Ensure Phone is set to “Visible”

• Stand within range of Bluetooth Hypertag

Approximately 20’ Radius

• Wait for acceptance screen on phone

Select “Accept”

Bluetooth

• Pairing with the Bluetooth UnitEnsure Phone is set to

“Visible”Code “1234”(if prompted)

(remember this does not work with Blackberry)

Activating Bluetooth

• Settings

• Connectivity

• Bluetooth

• Activate

Bluetooth CompatibilitySupported

• Motorola• Nokia• Sony Ericsson• Samsung• Siemens• Smart Phones • PDAs

The vast majority of Bluetooth enabled handsets are supported

Motorola

Activation• Menu• Settings• Connection• Bluetooth• Setup• Find Me (may need to do

after each file down load)

Retrieval• Downloaded

Nokia

Activation• Menu• Settings • Connectivity• Bluetooth (Setting – show to all)

Retrieval• Gallery• Inbox

Sony Ericsson

Activation• Menu• Settings • Connectivity• Bluetooth

(Options – Visibility)

Retrieval• File Manager• My Items

Samsung

Activation• Menu• Settings• Connectivity• Bluetooth (My Phones Visibility)

Retrieval• Fun Box

– Downloaded

LG

Activation• Menu• Settings• Connectivity• Bluetooth(My Handsets Visibility)

Retrieval• My Stuff

– Others

Siemens

Activation• Menu• Setup • Connectivity• Bluetooth

(Visible to Others)

Retrieval• Data Objects• File system

Smart Phones

Activation• Start• Settings• Bluetooth• Turn On

Retrieval• My Documents

PDAs

Activation• Start• Settings• Connections• Bluetooth• Turn OnRetrieval• My Documents

Bluetooth Incompatibility

Blackberries and All phones from Verizon

Do NOT receive content over Bluetooth Due to imposed security restrictions

Promotional Staff

Key to the overall success

of this campaign with Sony Pictures and Comic-Con

Reporting

• We will pull log information daily• We report on numbers of interactions per

day and per phone and per file• We will know the acceptance rate and

failure rate of transfers• We can modify content as needed for

success

Summary

• It’s Free

• Bluetooth units do NOT retain customer details

• Smile and be approachable

• Have fun

Parachute Marketing Group, LLCBrett Cutler: (C) 847.830.4202

Raffi Vartian: (C) 312.504.4584brett@parachutemg.com or

raffi@parachutemg.com

Contact Information