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Today We Will Cover: Social & Mobile Stats What’s New in Facebook How to Make Sure You Get Seen Social Media ROI? Social Staff – How Many? Combining Social & Traditional Media Real Time/Social Search Social Commerce What Kind of Mobile Media Do You Need? Useful App Ideas What’s the HOTTEST New Social Site?
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SOMOSocial & Mobile
Are You Ready?
Today We Will Cover:
• Social & Mobile Stats• What’s New in Facebook• How to Make Sure You Get Seen• Social Media ROI?• Social Staff – How Many?
• Combining Social & Traditional Media
• Real Time/Social Search• Social Commerce• What Kind of Mobile Media Do
You Need?• Useful App Ideas• What’s the HOTTEST New Social
Site?
SOMOSocial & Mobile
So…Let’s Start with Some Stats!!
Are You Ignoring It?
What’s New In…
How to MakeSure You Get
Seen• No Interaction Goes
Unanswered!• Start the Conversations
That Create the Relationships!
How to MakeSure You Get
Seen
• CTA’s• Analytics• Daily Reason to Come Back
How to MakeSure You Get
Seen
• Check-ins (FB, 4sq)• Recommendations (FB,
Yelp)• Be Consistent – Daily!!
Social Media ROI?“Some brands are so busy worrying about “what’s the value of social?” That they’re not recognizing the devaluation of traditional media”
~Gary Vaynerchuk
Social Media ROI?
Read It!!!!
Social Media &Traditional Media
How Can You Conquer “The Gap”?
The Marriage of Social to Traditional!
Social/Thank You Staff?
Only 1 way to do retention and lifetime value…
Humans! (talking via social)
Social/Thank You Staff?
• Take all the money you are putting into stupid stuff and put it into humans
• It’s all about opening doors to relationships
Real Time SearchAKA: Social Search
1 billion searches daily!
1 billion searches weekly!
Real Time Searchis HERE!
Real Time Search?AKA: Social Search
• SEO Changing• Brand Monitoring
Real Time Search?AKA: Social Search
• Intent to Buy
• What happens when they switch? Will you be ready?
What to do NOW to Prepare
• SEO• Mobile• Build a HUGE presence/network
with high engagement
Social Commerce?
The use of social networks in the context of e-commerce
transactions
Mobile Media!
But, Be Warned:
“Mobile will leave a wake of casualties among brands that underestimate the speed of
disruption”
Mobile Now Accounts for 10% of all Web Traffic. That’s More Than
Doubled Over the Last 12 Months
Continuing at This Pace, by 2015 80% of Web Traffic Will be From
Mobile Devices…READY??
Kinds of Mobile Media
• Microsite• Mobile Site
Kinds of Mobile Media
• QR • Secure Image• Apps – Push Notification
Kinds of Mobile Media
• Text• Proximity Based Marketing• E-commerce/Mobile commerce
App Ideas:
Facebook, Facebook Pages Manager, Facebook Messenger, YouTube, Twitter, Hootsuite, Instagram, MapQuest, White Pages, i-nigma, LinkedIn, Yelp, Ustream,
Evernote, Dropbox, Pic Collage or Pic Sitch, Foursquare
What’s
Thank You!www.atimarketing.com
231-590-9600michelle@atimarketing.com
michellecorteggiano & atiattractionmarketing
mcort & atimarketing atimarketing
Social & Mobile Media MarketingSpeaker • Setups • SEO • Training • Consulting • Goals & Strategies
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