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Andy Wolberandy@npowermichigan.org
Social Networking for Nonprofits
NPower’s MissionTo inspire and empower
nonprofits to use technology to better serve their communities.
• name• org/job• what you hope to learn today
It’s all about you…
Host your own website
1993
Host your website at a datacenter
1996
wiki.dreamhost.com/index.php/Non-profit_Discount
Basic Content• Organization
news• Program
information• Board and staff
list• Donor list• 990
• Contact us• Directions• Search• FAQs• Document
publishing
Enhanced Content• Email lists• Online donations• Weblog • Discussion forums• Event calendar• Compliance with web standards /
accessibility
Advanced Content•Event registration•Multiple database
integration (single view of customer)
•Multi-lingual support
By Carrie BicknerBy Kelly Goto & Emily Cotler
Use an online application
2000
http://tinyurl.com/6xsxwe
Blog
Flickr MySpace
YouTube
2007
Examples of Social Media• Social Bookmarking • Blogging• Feed Reading & Sharing• Social Networking• Photosharing• Video • Podcasts
Weblogs
• Writing ordered by most recent items first
• Focus on a defined set of topics• Publish “feeds” (RSS*) so people can
“subscribe” to updates• One or more authors• Basic website content management
system
* RSS 2.0 = Really simple syndication
www.commoncraft.com
http://tinyurl.com/24lnfd“After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.”
Brendan Hurley, Senior Vice President of Marketing & Communications,
Goodwill of Greater Washington
CULTURE matters
TRUST is essential
PLACEmattersless
…although PLACE still matters
CONNECTIVITYmatters more
Mobile Internet
2008
www.twitter.com
www.MobileActive.org
www.myspace.com/thehumanesociety
www.diosacommunications.com/myspacebestpractices.htm
www.ning.com
http://tinyurl.com/4cnjj8
The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . .
A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month.
Source: Foundation With Real Money Ventures Into Virtual World,by Stephanie Strom, July 22, 2007.
http://educationalvodcasting.com/
www.slideshare.net/npowermichigan/
http://linkbun.ch/40kb
Text“npowermi” to
41411(www.textmarks.com)
Andy Wolberandy@npowermichigan.org
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