Social Media Part Two

Mobile Marketing with WIFI . . . is NOW!

iPad Leasing

Community, Social Tools that Impact Buying% of respondents, June 2011Source: e-tailing group, PowerReviews

User-generated content TOPS all consumer marketing tools

YOU are the U in user-generated!YOU-GENERATED!!!!!!

Who’s feeding Google? YOU!

Build and control your online brand with positive pictures, video and words!

You have to GET PEOPLE turned ON!Get past - Time, Technology & Desire!

Plan moments during the tour for positive comments & conversation online• Rating Review sites• ApartmentRatings.com• Yelp.com• Foursquare• Facebook• Twitter• Google Maps• Epinions.com• ConsumerReview.com• Citysearch.com • RateItAll.com

The Social Media Data Stacks

7

Edison Research and Arbitron

found that 80% of US social

network users preferred to connect

with brands through Facebook.

This dwarfs all other social media

networks, with Twitter in a tie with

“Don’t Know” for a very distant

second place, at 6% of users.

8 in 10 Connect to Brands on Facebook

Preferred Social Network for Brand Connection% of social network users, May 2011Source: Edison Research and Arbitron

Facebook TOPS all the social media marketing toolsIt’s time to show your FACE – on Facebook!

YOU create the moment!27% of the time is on the Newsfeed – this is where WE LIVE!

Building SEO Moments 160 Facebook friends x 45 posts = 7200 newsfeed views

Like watering a plant – feeding Google each week grows SEO

The Social Media Data Stacks

11

NM Incite found that social network

users see the platforms as a useful

shopping and research tool, and

participate with the desire to view and

contribute to reviews of products and

services. 68% of social media users

(71% of parents and 64% of non-

parents) go to social networking sites to

read product reviews and more than

half use these sites to provide product

feedback, both positive and negative.

Getting coupons is also popular, with

58% overall usage (64% of parents and

56% of non-parents).

SocNet Users Want Deals, Discussion

Social Media Use for Products/Services Information% of respondents, October 2011Source: NM Incite

Reviews & Coupons drive traffic and conversation online

Who’s feeding Google? Search by your address and

find a whole world of new listings

Build and control your online brand

80% of your brand Is built by 6% of your customers

Your review could make a difference in who moves in next door!

People trust reviews, let’s give them reviews from people they can trust! Thank you for helping us build an honest representation of

our community online.

Why write a review?

Because time spent updating your status . . . won’t influence the quality of your next neighbor!

Your review could make a difference in who moves in next door!

Finding a place to live is not like ordering pizza – it’s a decision you have to live with.Follow these QR codes and take a minute and help us to attract great new residents to your community.

People trust reviews, let’s give them reviews from people they can trust!

Resident DinnerFocus Group

Change your STARS Residents Dinner!

Create Content including data tags and key words loaded weekly to different sites.Images Video Tips/Reviews

YOU are the U in user-generatedCreate a 52 week plan for user-generated content marketing

Each week at content including data tags and key words loaded weekly to different sites. Images Video Tips/Reviews

Like watering a plant – feed Google each week for SEO

Hyperlink your customer to key locations online with FREE QR Codes

Are you still putting brochures outside your door for after hour visitors?

That is so 12 seconds ago!

Print QR Code Sticker to update your current collateralGet your future resident back to your site!

Help them to make a decision!Make it easy with QR Codes!

www.nameofsite.com

Fill out our application online!

www.nameofsite.com

Enjoy our room planner withfurniture templates & floorplans

online

Meet Cal – the virtual tour guide at UC BerkeleyFind out interesting facts and information at check-ins throughout the campus.

Add a SpecialSpecial to your venue!

Add to the to doto do list!

Help your residents earn badgesbadges!

Get your residents to check in check in many places!

• Home Sweet Home• Loving the Spa• Great Work Out * Relaxing at the Pool• Business Center• Resident Garden• Close Care Center• Mail Room

Add tips, pictures, things to do and rewards for the Mayor

Reward the Mayor!

Should you optimize FREEFREE Property listings?Property listings?

Google Trends

You can also add Deals on

Find what you need with reviews, map, highlights, tips, pictures.

Share with your friends, bookmark, check in, talk, add tips and see who’s

nearby.

Yelp helps you find what you are looking for with advice, maps, reviews,

pictures and tips

You must understand how this site works to have

success in building great reviews!

http://www.youtube.com/watch?v=Dqi-jjbEKcs&feature=youtu.be

Building in Google+

We are currently building We are currently building

New Resident Welcome PacketsNew Resident Welcome Packets

For 35 new residents!For 35 new residents!

Thank you for joining our Thank you for joining our

Cooperative Area Business Marketing PartnersCooperative Area Business Marketing Partners

QR codes allows visitor in each featured business to access the coupon

Polinger Shannon & Luchs Company manages over 5000 luxury apartment homes in the DC Metropolitan area and is the host of “DC Life MD Style” on Facebook.

Our “Get Social With Us” campaign offers incentives to local residents to dine and enjoy the services that the businesses have to offer at

“DC Life MD Style” on Facebook. “DC Life MD Style” is targeted to attract our friends and neighbors who live and work in

Maryland in our buildings to your businesses. We will feature ways to “Get Social” close to home such as events, discounts and incentives supplied by local featured businesses.

Our goal is to offer our residents and our neighbors an opportunity to “GET SOCIAL” and enjoy life as a community.

“Get Social With US”

Check out this great deal from Chevy

Chase Florists on the DC Life Md Style Facebook page!!!

Additionally, Fans can SHARE your offer with their friends! The average Facebook user has 150 friends. Each share exposes

your business to hundreds of NEW customers!!!

We are currently scheduling Feature Business for 2012!We are currently scheduling Feature Business for 2012!

Thank you for joining us as a Cooperative Area Marketing Partner. Thank you for joining us as a Cooperative Area Marketing Partner. Together let’s move our economy forward!Together let’s move our economy forward!

Thank you for Getting Social with us! Thank you for Getting Social with us!