Social Media is

Social Media is...

OVERLOAD

Can Social Media help with...

Taking Action?Volunteering?

Donating?

Social Media is intimate...

Conversation

Social Media is about relationships.

Sharing NewsRecruiting Friends

Social Media is...

Person-to-Person Fundraising

Top 5 Social Networks (Jan 09)monthly visits:

1. Facebook 1,191,373,3392. MySpace 810,153,5353. Twitter 54,218,7314. Flixter 53,389,9745. LinkedIn 42,744,438

Jan 2009, compete.com

Facebook reported 26,481,000U.S. members in January 2009.

The fastest growing segment on Facebook...

Women over 55

Jan 2009, iStrategyLabs.com

Facebook users are 45% male,55% female.

47% of Facebookers are 18-3414% are 35-499% are 50+

29% are teensJan 2009, iStrategyLabs.com

75% of Facebookers are Cauc.13% Afr. Am.6% Asian5% Hispanic1% Other

Twitterers are 47% male,53% female.

Mar 2009, quantcast

47% of Twitterers are 18-3431% are 35-4921% are 50+

1% are teensMar 2009, quantcast

82% of Twitterers are Cauc.7% Afr. Am.4% Asian5% Hispanic2% OtherMar 2009, quantcast

MySpace users are 42% male,58% female.

Mar 2009, quantcast

45% of MySpacers are 18-3415% are 35-498% are 50+

28% are teensMar 2009, quantcast

69% of MySpacers are Cauc.12% Afr. Am.4% Asian14% Hispanic2% OtherMar 2009, quantcast

Facebook - $60-$100K (61%)MySpace - $60-$100K (27%)Twitter - $30-$60K (27%)

Mar 2009, quantcast

Common Nonprofit Tools...

Direct Mail List

Phone List

Email List

The future is now...

Social Media Friends, Fans, Followers

Mobile List

Avatar List

Social Media is...

ConnectionCommunityCreation

The Old WayStaff-driven

The New WayPeople-driven

The Tools

The Old Waypress releases

The New WaySocial Media

Releases

SM Releases are multimedia

SM Releases are sharable

The Old Waytelephone trees

The New WaySocial Networks

The Old Waydirect mail

The New WayBlogs and...

...RSS Feeds

The Old Wayprint ads

The New WayFacebook Social Ads

Facebook Social Ads

The Old Wayword of mouth

The New WayMicroblogs

But is Social Media good for...

The Old Wayhouse parties

The New WayFacebook Causes

Twestivals

202 cities around the world$250,000 USD raised forcharity: water

Tweetsgiving $10,000 USD raised in 48 hours

Second Life Fundraising

American Cancer SocietyRelay for Life in Second LifeRaised: L$43,408,587 in Linden™Over $180,000 USD

The Daniela Project

Goal: $5000Raised: $16,880.60 USD

Social Media is...

Aliza ShermanConversify

AlaskaWyomingColorado

UKwww.conversify.netaliza@conversify.net

Social Media is

Technology

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