Social Media and the Sharing Economy

JD Lasica Chris HeuerSocialmedia.biz Socialmediaclub.org

jdlasica@gmail.com chris@socialmediaclub.org

Media in the Sharing EconomyNew strategies for the network ageSocial Media CampNew America Media, SF, Feb. 17, 2009

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The crash-course version

Big picture

The dinosaurs & the meteor

Social media & the news

Social media strategies

Tactics & tools

Specifics: Hands-on

Photo: Creative Commons BY smaedli on Flickr 3

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Reality check

World Internet users by region

Asia: 650 million

Europe: 390 million

North America: 246 million

Latin America/Caribbean: 166 million

Africa: 54 million

Middle East: 45 million

Australia/Oceana: 20 million

1.57 billion users worldwide

Source: Internet World Stats, February 2009http://internetworldstats.com/stats.htm

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The Big Media mindset in 12 secs

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The Big Media mindset in 12 secs

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The Big Media mindset in 12 secs

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The Big Media mindset in 12 secs

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Flight 1549: A social news event

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Flight 1549: A social news event

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Dizzying disruptions for the media

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What is social media?

“Any online technology or practice that lets us share

(content, opinions, insights, experiences, media)and have a conversation about the ideas we care about.

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Social media principles

Be human

Be aware

Be honest

Be respectful

Be a participant

Be open

Be courageous

Photo illustration (c) 2008 AdWeek

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Social prism

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Explosive uptake in social media

About 200 million blogs

5 of top 10 websites are social media sites

57% have joined a social network

39% subscribe to an RSS feed

YouTube = 10% of all Internet traffic

Every time someone opens a computer, 60% of time it’s for social reasons

120,000 new blogs launched every day

1.5 million blog posts per day (17 per second)Sources: Universal McCann: Wave.3: Power to the People, 2008; various

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Social media took up the vast majority of the2.1 trillion page views at the top 1,000 media sites in 2008.

Who’s commanding mindshare?

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Source: Forrester Research and Intelliseek

Who’s commanding trust?

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Faces ofsocial networking

Fox Interactive Media: Never-Ending Friending:A Journey into Social Networking, 2007

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New America Media sites

http://www.impre.com/laopinion/

http://www.iranian.com/

http://www.asianjournal.com/

http://egpnews.com/

http://www.lawattstimes.com/

http://www.laprensa-sandiego.org/

http://www.impre.com/laopinion/

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Strategies

Listen

Participate

Share

Use/build the community

Experiment

Measure, learn & adapt

based on Chris Heuer’s:

Look Listen Learn Join Lead

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Tactics: Social media platforms

Blogs: WordPress, Blogger, TypePad, etc.

Microblogging: Twitter, Friendfeed

Social networks: Facebook, MySpace, Ning, Hi5

Video sharing: YouTube, Vimeo, Viddler, Ourmedia

Photo sharing: Flickr, SmugMug,

Chat rooms & message boards

Podcasting services: Libsyn

Photobucket

http://delicious/socialmediacamp/platforms

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Tactics: Social news tools

Social news sites: Digg, NowPublic, Reddit

Petitions: Care2's thepetitionsite.com, ipetitions.com

RSS feeds: Feedburner

RSS readers: Bloglines, Google Reader, many others

Widgets: Netvibes, Widgetbox, Yahoo! Widgets

Social bookmarking sites: Delicious

Wikis

Mashup tools

Google Alertshttp://delicious/socialmediacamp/tools

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The power of engagement (not page views)

"We don't really care about page views as much as

we care about comments. If we get 1,000 video views, that is good. The comments are a focus group with our influencers. If they like it, they'll spread it and that

helps get us to our objectives."

- Jake Brewer, PowerShift

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The power of micro-sharing

China earthquake

Mumbai

Flight 1549

Twestival: $1 million raised for charity: water in 202 cities on Feb. 12, 2009

countless others23

Organization using Twitter: EPA

Official EPApage on Twitter:

1 following 381 followers

Official EPA blogpage on Twitter:

7 following 1,244 followers

EPA’s “humantwitterer”:

197 following 1,349 followers

Also: 38 BusinessWeek writers & editors are on Twitter.24

The power of hash tags

#journchaton Twitter, found through search.twitter.com orhttp://journchat.info

#media #politics #africa #news #diversity

#democracy #education, etc.

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NAM’s tag cloud on Twittersheep

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Friendfeed: Reciprocal attention

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Creative Commons

flickr.com/creativecommons

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The power of map mashupshttp://chicago.everyblock.com/crime/

BostonCharlotteChicagoLos AngelesMiamiNew YorkPhiladelphiaSan FranciscoSan JoseSeattleWashington, DC

Everyblock

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Other map mashups

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Facebook fan page

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Facebook group

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Widgets

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myurbanreport.com

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What myurbanreport does right

Personal voice

Blogrolls: reciprocity

Use of social news bookmarks

Use of videos and multimedia

RSS feeds for news that comes to you

Cross-promotion of his other social networks

Use of WordPress to leverage its open source plug-ins

Use of Widgetbox’s ultimate website translator to translate into other languages

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Sites to steal ideas from

BlogHer.com

ProPublica.org

Lifehacker

Themediaconsortium.org

TechCrunch

Mashable

Rainforest Action Network (ran.org)

Truthout.org

http://delicious.com/socialmediacamp/sites

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Nonprofit & citizen media resources

Ourmedia Learning Center: ourmedia.org/learning-center

Center for Citizen Media: citmedia.org/principles

Knight Citizen News Network: kcnn.org

Social Media Club: socialmediaclub.org

Netsquared & Techsoup.org

NewAssignment.net: open source reporting

Spot.us: crowd-funded reporting

CiiJ: ciij.org/resources

http://delicious.com/socialmediacamp/resources

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Readings

http://delicious.com/socialmediacamp/readings

Image: Universal McCann: Wave.3 report, March 2008

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Hands-on

Let’s discuss:

Register on Twitter?

Find influencers?

Register on Friendfeed or Facebook?

Snap critique of publications?

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Thank you!

Image: imagechef.com

jdlasica@gmail.comtwitter: jdlasica

chrisheuer@socialmediaclub.comtwitter: chrisheuer

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