Social media and recruitment morgan cole_lunch_club

@helenhammondwww.elephantcreative.co.uk

What?!I don’t get it…You mean social media is just another conversation?

@helenhammondwww.elephantcreative.co.uk

Why bother?

@helenhammondwww.elephantcreative.co.uk

Some reasons social media helps you get the best people

• Monitor your brand – what are people saying about you and your world?• Keep in touch• Announce jobs, events or campaigns• Promote expertise and USP• Listen – Talk – Engage - Communicate• Build relationships• All roads lead to Rome• Measurability• Piggy backing

@helenhammondwww.elephantcreative.co.uk

Some more things to think about…

• 40% of internet traffic is mobile… ready?• 62% of adults use social media every day• 1 billion Facebook users• 600 million tweeters• 202 million LinkedIn members• And we haven’t even talked about Pinterest and Google + yet…

@helenhammondwww.elephantcreative.co.uk

A quick quiz…

What social network crossed the 10 million mark faster than any other standalone site in history?

What social network is considered the world’s largest professional network on the Internet with 150 million+ members in over 200 countries and territories?

What social network has over 1 million links shared in 20 minutes?

What social network has 11 accounts created every seconds?

@helenhammondwww.elephantcreative.co.uk

Some background statistics…

The Bullhorn Report 2013: Social recruiting activity in

the UK

@helenhammondwww.elephantcreative.co.uk

What % of jobs are posted to one or more social networks?

@helenhammondwww.elephantcreative.co.uk

Average number of job posts by UK nation

@helenhammondwww.elephantcreative.co.uk

How do we fare by social network?

@helenhammondwww.elephantcreative.co.uk

And what about by industry?

@helenhammondwww.elephantcreative.co.uk

• Of the online population surveyed:– 21% were active job seekers – in touch with recruiters and

circulating their profiles/CV– 15% were tiptoers – thinking about a career move, reaching out

tentatively– 44% were explorers – not actively looking but willing to discuss

the right opportunity– 20% were super passive – happily employed and not interested

in new opportunities

Wider statistics from Bullhorn…

@helenhammondwww.elephantcreative.co.uk

Some background statistics…

The 2012/13 JobVite Social

Recruiting Reports

@helenhammondwww.elephantcreative.co.uk

• 78% of recruiters have hired through a social network.

• LinkedIn remains the king of searching (96%), contacting (94%), vetting (92%) and keeping tab of candidates (93%).

• 42% have reconsidered a candidate based on content viewed in a social profile, leading to both positive and negative re-assessments.

• Recruiters reported a jump in time to hire (33%), the quality of candidates (49%) and the quantity of candidates (43%).

• 59% of the highest quality candidates came through social networks.

In the last year…

@helenhammondwww.elephantcreative.co.uk

Investment

@helenhammondwww.elephantcreative.co.uk

Practical ideas...

Getting it right

@helenhammondwww.elephantcreative.co.uk

1. Brand development and communications

2. Dedicated campaigns

3. Job postings

4. Job search apps (eg. Facebook)

5. Referral generation

6. Included in the application process

7. Within the job spec

Ways to recruit…

@helenhammondwww.elephantcreative.co.uk

1. Authenticity

2. Work history

3. Education

4. Recommendations

5. Other information

6. Pictures

7. Interests

8. Group affiliations

9. Comments and links

10. Other companies they’re interested in

Ways to research…

@helenhammondwww.elephantcreative.co.uk

Pinterest

@helenhammondwww.elephantcreative.co.uk

Facebook

@helenhammondwww.elephantcreative.co.uk

More Facebook…

@helenhammondwww.elephantcreative.co.uk

Games

@helenhammondwww.elephantcreative.co.uk

YouTube

@helenhammondwww.elephantcreative.co.uk

Options

@helenhammondwww.elephantcreative.co.uk

Twitter

@helenhammondwww.elephantcreative.co.uk

1.What do you want to achieve?

2.Why?

3.Who you’re talking to?

4.About what?

5.How?

6.When?

7.How will you know it worked?

Working out what to do is no more than…

@helenhammondwww.elephantcreative.co.uk

1. Marketing is one person talking to another one person

2. It’ll only work if it’s integrated

3. Know where you’re going and what you need to happen

4. That’s enough about you… what do they need?

5. Common sense must prevail

6. Beware of competitors

7. Good marketing principles will win out…

8. As will good recruitment principles…

9. The platform doesn’t dictate the activity

10.Plan it out

The golden rules…