Social & Hybrid Events in Society30

RONALD

VAN DEN HOFF

SOCIAL EVENTS IN SOCIETY30

“WE LEVEN NIET IN EEN TIJDPERK VAN VERANDERINGENMAAR IN EEN VERANDERING VAN EEN TIJDPERK”

prof. Jan Rotmans

naar 2nd screen: http://s2m.to/event/278/s2mevents

SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

1850 1990 20302015BEFORE 1800

Visual: Marco Derksen, Upstream.

Organizations

Stakeholders

1.0 2.0 3.0

FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS

COWORKERS

KNOWMADS

SHARE

D.I.Y.

3RD SPACE

1st SPACE 2ND SPACE 3RD SPACE

1st PLACE 2ND PLACE 3RD PLACE

THE MEGA CITY:COLLECTION OF 3RD SPACES

data by

CARS &RIDES

HOUSE

CO-WORKING

HOSPITALITY& TRAVEL

COLLABORATIVE

CONSUMPTION

SOCIAL

CHANGE OF THE MEETING INDUSTRY AS WE KNOW IT

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

EXPERIENCES

SERVICES

GOODS

COMMODITIES

TRANSFORMATIONS

TRANSFORMATION

is a tailor-made experiencewith an educational elementand a changed individual as result.

SERENDIPITY

the moment of an unexpected meeting of relevant people at anunexpected location triggerstransformations…

from MEETING EXPERIENCES to TRANSFORMATION MEETINGS

self steering

co-creation

staging

Event Organizer Involvement

low- serendipity -high

traditionalmeeting

3rd spacemeeting

conference call

webinar

virtual meeting

SOCIALEVENTS

HYBRIDEVENTS

3rd SPACE MEETINGS

virtual meetings

video conferencing

live streamwebinars

Establish ObjectivesAudience ‘drivers’

Design & Staffing

Train Speakers

Co-create

Create integrated virtual and physical experience

Impact during pre & post-show

THE MEGA CITY:COLLECTION OF 3RD SPACES

1st place

3rd place

2nd place

EVENT CHANNEL

TIENTJES DEAL

MEETING EXPERT

MEETINGS @ SEATS2MEET.COM

MEETINGS @ SEATS2MEET.COM

3RD SPACE MEETINGS

2nd SCREEN

3RD SPACE MEETINGS

SEATS2MEET.COM MEETING EXPERTS

MEEMAKERS = BEZOEKERS

100 + 1100 participants34 countries30+ contributions

Twitter:1.700.000 impressions122.000 reach

3RD SPACE MEETINGS

MEETING SPACE:PHYSICAL & VIRTUAL

BEFORE-,DURING-,

AFTER EVENT

MEETING OF THE FUTURE = TODAY

CONNECTING SHARING

SUSTAINABLE VALUECREATION

SERENDIPITY

MEETING OF THE FUTURE = TODAY