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How Big Brands Turn Social Data to Insights How do large brands listen and engage with millions of customers and billions of conversations across social channels to gain measurable business insights? Learn from leading marketers who have created industry changing models that support their product launches and major campaigns. How are they communicating the impact of social media to executives and establishing consistency in measurement across a large enterprise? What works/ doesn’t work? How are they measuring success and what can marketers learn from them? What’s next?
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How Big Brands Turn Social Data to InsightsJulie RezekWunderman
Ariel Dos SantosMicrosoft
Adam SchoenfeldSimply Measured
Anil BatraKBM Group
#SIC2012
Julie RezekWunderman
The social habit
52%have a social media
profile on one or more networks 8%
use Twitter
51% use Facebook
46,000,000Americans check social media sites several times a day
1 in 4 follow brands, products,
or services
80%use Facebook to engage
with brands
56% own smart phones
64% update their status on a mobile device
Source: “The Social Habit” by Edison Research
Every minute of the day…
YouTube users
upload 48 hours of new video
Facebook users share 684,478 pieces of content
Twitter users send over 100,000 Tweets
Brands and organizations receive
34,722 “Likes”
Instagram users share
3,600 new photosFoursquare
users perform 2,083
check-ins
Wordpress blog owners
publish
347 new blog posts
The mobile
web receives
217 new users
Email users send
204,166,667 messages
Consumers spend
$272,070 on web
shopping
Source: Domo
Social impact on creating action
Ariel Dos SantosMicrosoft
HAPPY
SAD
CURIOUS
Adam SchoenfeldSimply Measured
Market Context Beyond the Buzz Words
Convergence Consistency
Anil BatraKBM Group
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