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JOYAL
PROJECT
DATE
CLIENT
SEPTEMBER 2015
SMART HOME / SMART OFFICEWHAT’S ON THE HORIZON
DISRUPTION CREATES OPPORTUNITY
…but the Smart Home idea is 20 years old
Home Automation, electronic home, Smart Home,…“"Smart Home" is the term commonly used to define a residence that has appliances, lighting, heating, air conditioning, TVs, computers, entertainment audio & video systems, security, and camera systems that are capable of communicating with one another and can be controlled remotely by a time schedule, from any room in the home, as well as remotely from any location in the world by phone or internet.”
What has changed?
Expectations and
Technology
Apps-for-thatAlways connected
“Should be as smart as…”
Low power Internet access pointsSmall footprint sensors and switchesCloud InfrastructureMachine learning
IMPACT IS EVERYWHERESMART HOMESMART BUILDINGSMART HOSPITALSMART CARSMART RETAILINDUSTRIAL IOTWEARABLES
“All major tech companies are scrambling to control your home’s automation.”
–PivitGuru
Why did Google buy Nest?
Where is Apple headed with HomeKit?
Now Amazon is elbowing in with Echo…
…and what about
These big companies with an entrenched install base in the home will have a big advantage for the smart home.
“The Internet of Things (IoT), … product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in
services, in 2020. It will result in $1.9 trillion in global
economic value-add through sales into diverse end markets.”
–Gartner 2015 Report on IoT
“…the global smart home and buildings market is expected to expand at a grow compound annual growth rate (CAGR) of 29.5 percent between 2012 and 2020.”
–Allied Market Research entitled “Global Smart Homes, Buildings (Energy Efficient, Automated) Market
(Applications, Technologies, Products and End-User), Size, Share, Trends, Analysis, Research, Future Demand, Scope
and Forecast, 2013 – 2020”
Increasing Interest
Source: Icontrol State Of The Smart Home (2015)
greater than 50% of the
market is interested
Drivers Are Diverse
Source: Icontrol State Of The Smart Home (2015)
Unrealistically Low Spend
Source: Icontrol State Of The Smart Home (2015)
Millennials
Tech friendly
with money
High Prices Expected To Drop
Growing Number of Points-Of-Engagement
No Dominate Sources
Source: Icontrol State Of The Smart Home (2015)
Young buyers prefer the major tech players (Apple,
Google, Amazon).
DIY IS A MESSPROS NEEDED
“Within two years, 90% of all IT networks will have an IoT-based security breach, although many will be considered "inconveniences." Chief Information Security Officers (CISOs) will be forced to adopt new IoT policies.”
How fast will this happen?
Prices need to dropMust become easier to personalize (smarter)Dominate platform standards need to emergeOld non-connected devices need to obsolesce Buyers need to start to demand connected-smart devicesSignificant security concerns will multiply and need to be technically and socially resolved
Remember that projected 30% CAGR
Today’s Typical Landscape
The Bigger View of IoT
Low power, access point, sensors, switches, servos
Meshes, gateways, hubs, Internet connectivity, inter-device connectivity
Cloud data logging, trending, account management, security, profiles
Apps, logic, machine learning
JOYAL
PROJECT
DATE
CLIENT
SEPTEMBER 2015
UNDERSTANDING THE CHALLENGESTHE KNOWN UNKNOWN
What do you see on the front lines?
Are your clients asking for a “SmartHome”?If so, what do they think it is?What type of clients?What are they willing to spend? SmartHome Survey
Prep
What is their objective?
Security / monitoring / safe awayEnergy optimizationLifestyle improvementInformational…
SmartHome Survey Prep
How do you expect to service the expectation?
Home automation specialist contractorsExisting A/V contractors expanding servicesSpecialty electriciansCertified suppliersWho / how do you want to work with?
SmartHome Survey Prep
What would you need to know?
Who is going to win the device / platform wars (the BetaMax house)?What are the common cost / feature profiles?What are the high-to-low popularity features?What are the anticipated / precedence for Warranties / Ongoing obligations?…
SmartHome Survey Prep
Karl SeilerPresident & Founder
PIVIT, LLC.109 Wimico Drive, Suite
200Indian Harbour Beach, FL
e: karl@Piviting.comt: @pivitgurul: KarlSeilerm: 321-750-5165
THANKS
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