Simon Callan Director, OWD Business Development Telefónica Digital

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Firefox OS Simon Callan Director OWD Business Development

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How did it start?

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Why Firefox OS? What makes this different?

Closed, Dominant Ecosystems

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HTML5 is a Reality!

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Significant opportunity e.g. Spain: 21m Feature phone upgraders

2013: 130M+ feature phone upgrader opportunity in TEF countries 2014: 190M+ feature phone upgrader opportunity in TEF countries

BRAZIL

SPAIN

GERMANY

ARGENTINA

URUGUAY CHILE

PERU

ECUADOR

VENEZUELA

COLOMBIA MEXICO

PANAMA

GUATEMALA

COSTA RICA

CZECH REPUBLIC

SLOVAKIA NICARAGUA

EL SALVADOR

>80%

60-79%

40-59%

<40%

% Non- smartphone users

Launching 2013

UK

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A successful launch in Spain

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The Offer

Post pay

Prepay

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Significant Traction: FFOS already performing ahead of plan

•  Ahead of plan with marketing campaigns only started in October

•  12% of Smartphone sales in VE

•  9% of Smartphone sales in CO

•  Key launches in October:

•  Introduction of LG devices •  Brazil, Mexico, Peru Uruguay

•  Expect significant expansion in 2014 with higher and lower cost devices

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Just Recently Published

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Firefox  OS  Marketplace  

Dynamic  Search   ..or  just  your  own  site!  

Freedom for discovery

11 Month 00 2013 11

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Movistar Spain retail poster

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Insert pic 1 of event outside room

Month 00 2013 15

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Why should I care?

•  Opportunity to capture > 20m new Smartphone users in Spain, alone…securing first-time mobile users on your service from day 1

•  Leverage significant marketing and promotional opportunities – locally and Globally across LatAm (if relevant)

•  Leverage your existing web assets – with very little effort make your service available. No need to create new native apps. Use the SAME app across iOS, Android, Windows Phone, Firefox, Asha, Tizen, Ubuntu…..

•  Show industry leadership – leverage & prepare for the migration that is already happening and getting stronger

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Gracias!

Q&A