Services Convergence - Connected Services and Cloud Computing

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Connected Services

ServicesConvergence &Digital EcosystemsDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA

Outline

Services Convergence

Impacts of Services Convergence

Digital Ecosystem

Examples of Digital Ecosystem

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Services Convergence

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CommunicationServices

A Look Back & Forward - Ericsson

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Pre-Convergence Landscape

Two SeparateIslandsca. Y2000 (VisionMobile)

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Pre-Convergence @Telcos

DeviceDumb + Closed

NetworkPrivate + Vertically Integrated+ Intelligent

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Pre-Convergence @Local Telcos

The Begin of IndustryCompetitions

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Pre-Convergence - Computing

DeviceIntelligent (SW) + Open

NetworkPublic + HorizontallyIntegrated + Dumb

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Convergence

One Big IslandAround 10 Years Later

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Convergence - Mobile Computing

DeviceIntelligent (SW) + Open

Network?

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CommunicationServices

Changes - SAP

Changes happened & will always be happening

Di�used Computing = IoT = PerComp = UbiComp = Everyware = Networked Mesh Computing(Nordkapp + VisionMobile) 12 / 29

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NotesEquivalent Terms

Mobile Computing Mobile 2.0 Telco 2.0

Impacts of ServicesConvergence

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A Deeper Look

From MobileTelephony to Mobile2.0

What has happened duringthis change?

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EU27 Survey - 2011

EU HousholdSpending 2011via VisionMobile

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Potentials

MobileTelephonyEU HousholdSpending 2011

Average Spending forCommunications -> 3%Telcos are Gatekeeper for thisneed

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Commodities

MobileTelephonyValue Creation

Voice, Text, Contacts, &CameraOnly for CommunicationNeeds

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Potentials

Mobile 2.0EU HousholdSpending 2011

Average Spending for the Rest-> 97%Ecosystems are Gatekeeperfor these needs.

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Commodities

Mobile 2.0Value Creation

As of July 2015, around 4MAppsFor All Needs (incl.Communications)

Mobile Telephony - Value DistributionTelcos were the Center of Value Distributions 21 / 29

Mobile 2.0 - Value DistributionUni or Multi-Polar Distributions (Involving Several Parties - Ecosystem) 22 / 29

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ServicesConvergence

Direct & Indirect Impacts

1. New Values & Commodities2. New Schemes for Values Distribution3. New Business Players / Parties4. New Business Models

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ServicesConvergence

Direct & Indirect Impacts

New Values & CommoditiesCovering almost every aspect of our daily lives

New Schemes for Values DistributionSeveral parties in the ecosystems play their own roles

New Business Players / PartiesMobile Telephony -> Telcos + SuppliersMobile Computing -> Ecosystem Owners + Partners / Participants

New Business ModelsMobile Telephony -> Proven + PredictableMobile Computing -> New + UnpredictableNew Asymmetric vs. Legacy Business Models

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ServicesConvergence

Direct & Indirect Impacts

1. New Opportunities & Threats2. The Clash of Business Models3. New Business Order and Market

Leadership

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Beyond LegacyServices

Networked Society - Ericsson

Refs

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References1. VisionMobile - Site & Blog2. VisionMobile - Business models of mobile ecosystems - Digital Winners

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ENDDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA