Seo 101 for Real Estate

Presented By:

SEO 101 For Real Estate

Nate LeBlancMarketing Associate

Overview

www.bostonlogic.com

SEO 101• Search Engines• Page Rank• SEO Pyramid• Improve Crawling & Indexing• On-Page Optimization• New Developments

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Why Do You need SEO?

“ According to the 2011 National Association of REALTORS® Profile of Home Buyers and Sellers, 88% of home buyers used the internet in their home search”

“ 97% of consumers go online to do research on products or services (Google)”

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Without SEO, websites remain mostly invisible to search engines. For a search engine it is like travelling through a city without any signs.

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Search Engines How do they work?

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CRAWLING & INDEXING

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When Person types a search query the Search engine goes back searches through the large datasets to get the most relevant & popular information determined by page rank

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Page Rank

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Okay, Where Do I Start?

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Improve Crawling & Indexing

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Help Search Engines & Users

Flat Hierarchy- Make it easier to find pages to people & search enginesKeep important pages within several clicks from the homepageGet in the user shoes- can they easily find the desired information (Search Boston Real Estate) from the navigation links?Submit your site to Google and Bing webmaster

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URLS

Make your URLs of appropriate length Keyword use is important but not overuse Keep subdomains limited Use Hypens to separate words example- www.abcd.com/boston-real-estate But not www.abcd.com/bostonrealestate

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Housekeeping

No Duplicate Content. (Copyscape.com)Limit use of JavaScript Don’t IframeCheck for broke links (Brokenlinkcheck.com)

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On-page Optimization

• Title tags• Meta Title• Meta Description • Anchor Text • Alt Text For Images/Videos• H1, H2 Tags • Meta Keywords

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Other Factors

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Mobile

Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011. View Full Research

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Social Media

Trial & Error. Do what you know best or are comfortable with.

Find Boston Logic on:

BostonLogic.com617.266.9166