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@ballantine70
Custom-developed applications don’t work
(unless that’s what your business does for a
living)
(or it really, really gives you advantage over your competition)
What?
http://www.flickr.com/photos/lipkee/2762324521/
http://www.flickr.com/photos/zigazou76/3588289579/
http://www.flickr.com/photos/nathamanath/2685402886/
Why?
£
Rights
http://www.flickr.com/photos/lipkee/2762324521/
£
Rights
chasing requirements
good enough
(obligatory visual metaphor)
chasing requirements
good enough
(obligatory product shot)
3 takeaways
takeaway 1:startup as a specific
model to address bespoke needs
takeaway 2:opportunities: low-cost ticketing; media rights
marketplace
takeaway 3:big data: use to create
products or use to identify opportunities
@ballantine70
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