Ritu Sharma: Fundraising with Social Media

Fundraising With Social Media

Ritu Sharma@ritusharma1

•Why Social Fundraising?

•How To Launch a Campaign

Our Agenda

Why Social Fundraising?

Why Social Fundraising?

•People Give to People

•The Most Powerful Form of Ask

is a ―Peer Ask‖

•Turn Your Donors Into

Fundraisers

$300 BillionDonated by Individuals per Year

Source: Chronicle of Philanthropy

Online Giving:

13%

Growing at:

35% — 55%

Source: Blackbaud, Giving USA

How To Launch a Campaign

Step 1: Pick a SMART Goal

•$20,000

•By July 1, 2013

•BES Playground

•For 647 Kids

―People Don’t Give To You, They

Give Through You‖

Step 2: Map Donations to Impact

•Think Incrementally

Step 3: Pick a Platform

Pick a

short

video

Use

pictures

with

human

faces

Keep text to a

minimum

Step 4: Upload Content

Personal

Stories

Sell!

Step 5: Make Your Donate

Button Shine

•3 Tweaks: Button, Levels, Impact

Step 6: Get Out of Your Own

Way

•3-Click

Rule

Step 7: Plan for Success

•Editorial Calendar

•Facebook 1+/Week

•Twitter 1+/Day

•P2P Asks Are Key

•Seed the Tip Jar

•Mornings: 8 – 9AM

•Lunch: 12 – 1PM

•End of Day: 4:30 – 6PM

•Nights: 9:30 – 11PM

•Weekends Vs. Weds!

Step 7: Plan for Success

Step 8: Activate

•Form a Social Media

Marketing Committee•The Ask: 5 Minutes/Week

Step 9: Data Vs. Gut

•Fail Fast, Fail Forward

•A/B Splits

One Final Note:Celebrate!

•Share Milestones Across All

Channels

•Document Impact

•Declare Victory!

Show Donors Their Impact

―People Don’t Give To You Because You

Have Needs. They Give Because You

Meet Needs‖

Thank You!

Ritu@SM4NP.orgTwitter: @ritusharma1