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This is a short talk about our conception of what data is, why and how that conception is too narrow for the future of business intelligence, and where we can pick up some new (and old) ideas about gathering, processing and managing information. I'll have a full transcript of the talk up in the next day or two: stay tuned. This talk was given at the February 2009 TDWI executive summit in Las Vegas.
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Offline is the New Online
Leveraging Open Source Business Intelligence Across Your Organization Mark R. Madsen – February 2009 www.ThirdNature.net
Rethinking Data TDWI Executive Summit, February 2009 Mark R. Madsen http://ThirdNature.net
Boundaries
Information is a thing.
It can be organized.
So it can be stored.
Our ideas about information are
outdated.
Information is a thing - with many forms.
Information can be organized in many ways, simultaneously.
It can be discovered in many ways.
If Pepys diaries can be digital, anything can
Words are data.Locations are data.Time is data.
This is not a web site. It’s a database.
We need to process the text into new forms and models.
Manual labor (as via tagging and taxonomies) won’t do the job.
Current techniques for modeling and managing data are too rigid and incapable of describing all the possible relationships.
We need smarter data.
Data is a platform
Page 18
To accomplish this we need new ways
…of organizing and linking
Page 19
To accomplish this we need new ways
…of organizing and linking
…of capturing and annotating
To accomplish this we need new ways
…of organizing and linking
…of capturing and annotating
…of accessing and delivering
Page 21Bridge the data warehouse to other uses: SOA, not SQL
“We still have our eyes fixed on the rearview mirror looking firmly and squarely at the job that is
receding into the nineteenth‐century past. The job that we feel we should have by rights belongs to
the old mechanical technology of classified data and fragmented tasks. Yet we now surrounded by
a new environment, of integrated tasks, integrated knowledge, and it demands pattern recognition.”
Marshall McLuhan, 1967
Slide 23June 2008 Mark Madsen
Creative CommonsThanks to the people who made their images available via creative commons:book of hours manuscript2.jpg - http://flickr.com/photos/jeffrey/89461374/card catalog4.jpg - http://flickr.com/photos/deborahfitchett/2372385317/royal library san lorenzo.jpg - http://flickr.com/photos/cuellar/370663920/outdated gumshoe.jpg - http://flickr.com/photos/olivander/372385317/book of hours manuscript1.jpg - http://flickr.com/photos/jeffrey/89461261/semantic network visualization.jpg - http://flickr.com/photos/toby_maloy/102413554/subway dc metro.jpg - http://flickr.com/photos/musaeum/509899161/Gare do Oriente Lisbon airport.jpg - http://flickr.com/photos/higaara/228673603/
Slide 24June 2008 Mark Madsen
Creative CommonsThis work is licensed under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/us/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
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