Rethingking of .Edu by Saiful Hidayat

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G E M A

2008Games Education

Music Animation

Rethinking of .Rethinking of .EduEdu

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By :

Saiful Hidayat

Asst. VP. IT Service Strategy PT. Telekomunikasi Indonesia

Kongres VI dan Seminar Nasional Ikatan Profesi Teknologi Pendidikan IndonesiaJakarta, 28 Agustus 2008

G E M A

2008Games Education

Music Animation

Industry Going Through Significant Transformation

1. Digitalization

ofPractically Everything

2.Explosion

ofBroadband

3. Things Are Getting Smarter & Integrated…Really, Really Fast

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iPhone

G E M A

2008Games Education

Music Animation

Broadband is a major Driver of the Economy

G E M A

2008Games Education

Music Animation

IT Role :Capability Tranformation

(unleash, democratize, empower)

Freedom:Time, Place,

Form

SpeedReal-time process

FlexibilityAdaptibility of Change

CoverageBorderless

KnowledgeSharing Media

CreativityOpen Collaboration

on new ideas

Cost EfficiencyTransaction, Energy, &Operational

G E M A

2008Games Education

Music Animation

Impact of Digital Technology

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G E M A

2008Games Education

Music Animation

Conceptual Age Force Us to Rethinking of Education Strategy

Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005

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��������������(creators & empathizers)

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“The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.

Gordon Petrash, PWC- Intellectual Asset Management Practice

G E M A

2008Games Education

Music Animation

The Six Aptitudes for Conceptual Age

Not Just…

� Function� Argument� Focus� Logic� Seriousness� Accummulation

But Also…

� DESIGN� STORY� SYMPHONY� EMPATHY� PLAY� MEANING

G E M A

2008Games Education

Music Animation

Creative Industry Potential

Knowledge-Creative

Skilled Worker

Labor Intensive ������������� �������������������

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G E M A

2008Games Education

Music Animation

Yesterday : Student Relationship With InformationChallenge : How to Get Information

Source: Thoughts on D

igital Media, S

lideshare.net

G E M A

2008Games Education

Music Animation

Source: Thoughts on D

igital Media, S

lideshare.net

Now : Student Relationship With InformationChallenge : How to Filter Information

G E M A

2008Games Education

Music Animation

New Digital Native

Will GrowWill Grow

G E M A

2008Games Education

Music Animation

Get your children to play with information and media ……… and see Innovation EXPLODE

G E M A

2008Games Education

Music Animation

G E M A

2008Games Education

Music Animation

Participatory Network: 2.0 Era

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G E M A

2008Games Education

Music Animation

Emerging Cultural Practice

Open

Peering

Sharing

Make the world better through collaboration

Power of UsPower of Us

G E M A

2008Games Education

Music Animation

Secret of 21st Century Economics

G E M A

2008Games Education

Music Animation

The 21st Century Student

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New connection New communities New Content

G E M A

2008Games Education

Music Animation

Millennial wants to learn…

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G E M A

2008Games Education

Music Animation

Learning With Fun…example

G E M A

2008Games Education

Music Animation

From Some where on the Net(Teacher Voice)

hfsconversations.blogspot.com

G E M A

2008Games Education

Music Animation

Change !

G E M A

2008Games Education

Music Animation

G E M A

2008Games Education

Music Animation

G E M A

2008Games Education

Music Animation

Some of tools can be used(that I can think of now….)

Adapted from : Vicki Davis, Winner – 2006 International Edublog Award for Best Wiki

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– Share elementary artwork� #������ ��

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– Make RSS reader and embed it on a website for your teachers

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G E M A

2008Games Education

Music Animation

G E M A

2008Games Education

Music Animation

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www.secondlife.com

Adapted from : Vicki Davis, Winner – 2006 International Edublog Award for Best Wiki

Why Web3D has Potential

G E M A

2008Games Education

Music Animation

� Integrated initiatives of Telkom Group to enable and encourage healthy creative content industriesand communities in Indonesia

� Indigo (Indonesian Digital Community)� Encourage “Valuetainment Creativity”

G E M A

2008Games Education

Music Animation

Indigo PurposesGiving People The Freedom

Pleasant EnvironmentPleasant Environment

to Communicate and Shareto Communicate and Share

to Learn and Growto Learn and Grow

to Create and Innovateto Create and Innovate

to Work Hard and Funto Work Hard and Fun

G E M A

2008Games Education

Music Animation

Indigo Activity

PROMOTION

PRODUCTIONDISTRIBUTION

EDUCATION

G E M A

2008Games Education

Music Animation

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Indigo ImplementationGiving People Freedom to…….

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G E M A

2008Games Education

Music Animation

Indigo Education

kompetisi cipta karya musik

seminar industri kreatif

game competition

edukasi Internet & aplikasinya

G E M A

2008Games Education

Music Animation

Indigo Productions

TV Program

“Telkom membangun Indonesia Cerdas”

Mengupas industrikreatif digital: musik, games, animasi, mobile content, e-book, dll

Music Productions

ringtonering back tone

video download full track song

back ground music

Co-branding Programs Pasar Kreasi

G E M A

2008Games Education

Music Animation

Indigo Distribution

TV Channels

Portals

Indigo Centers

Broadband accessEntertainmentGoods storeInfo center

Mobile AccessSMSRing Back ToneWAP PortalUMBSTK/UTKJava Menu

G E M A

2008Games Education

Music Animation

Indigo Promotion��������/�����

Traditional Media

Print adsRadio clipsTVCBillboardFlyers, Posters

Mobile Advertising

SMS blastMobile banner

Sponsored wallpaperJingle RBT

Free video clips

Internet Advertising Live event

Live music concertExhibition

Pasar musikGathering

BannerPop-up windowE-NewsletterMail trailerAds words

G E M A

2008Games Education

Music Animation

Merci��*��

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Danke

Japanese

English

French

Russian

GermanItalian

Spanish

Brazilian Portuguese

Arabic

Terima Kasih

Thank You

Traditional Chinese

Thai

G E M A

2008Games Education

Music Animation

Curriculum Vitae

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