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This is from Nate's Meaningful Play presentation on the B|P player experience research on Spore for EA. More info here: http://boltpeters.com/blog/?p=95
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A NEW APPROACH TOPLAYER TESTING
RESEARCHING
• “Impact of digital technology on society” at UCSD
• Co-founded B|P in 2001
• 7 people. UX research and Design
• San Francisco
• 2,272 Participants. 188 Research Studies.
photo by andy price visualpause.com
Why we care about games
2007 was like this
shit.
Who cares?
We started the spore research with
one question.
Why are video games designed in this environment…
but researched here?
no idea.
“Focus groups were invented to focus the research, not be the research”
- Marty Neumeier | “The Brand Gap”
So what can we do different?
“Guys... I put my pants on just like the rest of you - one leg at a time. Except, once my pants are on, I make gold records.”
#1 native environment is critical…
But timing is everything
One year. 59 Participants
393 Hours of Gameplay.3 Hour Sessions with 2 Nights Each
who cares about fun?
who doesn’t.
DISCUSSION
here are five things we changed.
1. simulated native environment.
2. multi-user voice chat(AKA “talking” and Think Aloud Protocol)
3. touch screens.
4. metrics(PENS model)
5. delivery
Simulated Native Environment
Live observation room
Multi-user Voice Chat
Gamers love TeamSpeak and keyboard shortcuts,
researchers can too.
Talking to six people is crazy
1
2
3
4 6
7
5
#3. Touch screens
Survey Touchscreen
Game Screen(w/ webcam)
#4. The PENS ModelPlayer Experience of Need Satisfaction
Intrinsic motivational needs?
Doing things for their inherent satisfactions (e.g. games, sports). Play through punishment and boredom.
PENS measures three specific motivational needs:
what sucked
•Bordering on chaos at first
•Restricted by game genre
•Lots of technical problems
•Maintaining think aloud protocol
•Difficult to respond to questions
•Recordings take weeks to render
welcome, now play like
Event Time
Welcome / Consent 4:30pm
Stage 1 start 4:45pm
Survey 1 5:15pm
Survey 2 5:45 pm
Dinner 6:00 pm
Stage 2 start 6:15 pm
Survey 3 6:45 pm
Survey 4 7:15 pm
Review 7:20 pm
3 Hours
(according to our precise time limits)
We Learned… Not Much
But then, something changed.
No more timing structure.
Game Level Test Phase Time Action
Welcome / Consent At 0:0
NDA check, equipment check, Paul intro, think aloud
Stage X Begin Phase At :5
Smiley Survey 1 At :15
Smiley Survey 2 At 1:00
End&Survey At 1:30
Announce: Mouse over + Press A to go to Stage Y
Stage Y At 1:40
Smiley Survey 1 At 1:50
Smiley Survey 2 At 2:25
End&Survey At 2:45
Review Survey At 2:55
3 Hours
…fun went way up
Stage Y
#5. Delivery
Technology
•Video Recording•ZDSoft Game Recorder
•Live Observation•Six Webcams using VNC •Long VGA cables
•Audio •Teamspeak (free)
•ELO Systems Touch Screens
$79
free
$39
free
Summary
1. Native environment is critical, but timing is everything
2. You can do this for dirt cheap3. Touch screens are fancy4. The Dow Jones is scary
the future is remote game research
Nov 7th, in San Francisco
userresearchfriday.com
Questions
1. You can do this for dirt cheap
2. Go to San Francisco for URF
boltpeters.com nate@boltpeters.com
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