Reddie: Building an Online Store

Shopping for furniture is confusing online.Very little furniture available in the medium price range.

Customising furniture is time consuming and costly.

WHY?

WHY?No affordable stores with simple styles in all colours currently

offered in fashion.No stores offering ability to customise.

WHY?

To create an aesthetically pleasing online furniture store with modern simple designs, that you customise to suite your individual

tastes.

GOAL

WHERE TO START WHEN YOU KNOW NOTHING

Create a set of wire frames.Write a brief.

SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

Select your table size

Select your leg type

SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

Select your leg type

SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

Select your colours

SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

We will ship to you in

8-10 weeks

SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

FINDING THE RIGHT CONSULTANTSExpand your network.

Build relationships in entrepreneurial communities. Utilise contacts through co-working spaces.

Follow your gut.

COMMUNICATING WITH A WEB-DEVELOPEROver-communicate.Have a clear brief.

Have a schedule and stick to it.Communicate visually as much as possible

E.g. markups on paper.

EXAMPLE OF SHOPIFY TEMPLATE MARKUP

CAN WE MOVE THIS UP SO IT SHOWS ON THE FRONT PAGE?

“SHOP NOW” SHOULD TAKE YOU TO THE CUSTOMIZING PAGE

DESIGN YOUR OWN FURNITURE ONLINE

AFFORDABLE AND HAND MADE....WHAT ARE YOU WAITING FOR

START DESIGNING

CHANGE RED FEATURE CO-LOUR TO BLUE

HOME TRADESTART DESIGNING ABOUTGALLERY TERMS AND CONDITIONS

EXAMPLE OF SHOPIFY TEMPLATE MARKUP

450W X X 450 D X 45H

SUZY SIDE TABLE

900HKD

add to cart add to cart add to cart add to cart

450W X 450 D X 450H

PEGGY SIDE TABLE

900HKD

READY MADE DESIGNS

EDIT DESIGN

450W X 450 D X 450H

VINNY SIDE TABLE

900HKD

450W X X 450 D X 450H

BOB SIDE TABLE

900HKD

REMOVE FROM THE BLOG

I WILL GIVE YOU IMAGES

REMOVE FROM FEATURED COLLECTIONS

EXAMPLE OF SHOPIFY TEMPLATE MARKUP

A: 4 wood options

VINNY

WILLIAM

BOB

SUZY PEGGY

A-wood top 4 options

B: 4 wood leg options

B -8 metal base options4 wood op-tions

FINISH

ES

FINISH B

FINISH A

FINISH

ESSTYLES

FINISH A

FINISH B

STYLES

EXAMPLE OF SHOPIFY TEMPLATE MARKUP

HOMETRADEBLOGABOUTGALLERYTERMS AND CONDITIONS

KEEP TEXT AS PER TEMPLATE.REMOVE - FEATURED COLLECTIONRENAME “Featured products” with “READY MADE STYLES”ADD AN EDIT STYLE- icon that takes you to customizing page.

CHANGE RED TO BLUE“Brilliant complextions- change to “design your own furniture”“now stocking .....” change to “ affordable and handmade”

READY MADE STYLES

450w x 450d x 450h

BOXY BOB SIDE TABLE

450HKD

EDIT STYLE

EDIT STYLE

START DESIGNING

KIT & KO

KIT & KO

A custom furniture store that provides AFFORDABLE -CUSTOM FURNITURE

HAND MADE LOCALLYthat you can customise online

We have many colours and finishings to choose from to ensure that your

piece is unique to YOU.

What are you waiting for START DESIGNING

EXAMPLE OF MOBILE TEMPLATE MARKUP

THE CONTENT IS JUST AS IMPORTANT AS CODEGood photography.

Acurate 3d renderings.Clear written content.

THE FINISHED PRODUCT....

THE FINISHED PRODUCT IS NEVER FINISHED...Site optimisation.Google Analytics.

Advertising the site. Google Ad-words.Constantly updating Reddie to make more user friendly.

LESSONS

Have a clear brief.

Never be afraid to ask stupid questions.

Expand your network to find the right people.

Over communicate and have everything in writing.

Ensure your content is as good as the code.

Be patient, it will take longer than you expect. Factor this in to your schedule.

Be open to changing direction, to get to a better place.

BENEFITS OF STARTING AN ONLINE BUSINESSOld office.

OLD OFFICE....BENEFITS OF STARTING AN ONLINE BUSINESSNew office.