Recruit, Retain, Recognize: Using Social Media to Manage Volunteers

Recruit, Retain, Recognize:Using social media to manage volunteers

June 22, 2011

@npowernwfacebook.com/npowernw

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.• Mission– To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

Who am I?

• Community Engagement Coordinator @ NPower NW

• Late adopter of social media• Sponge for “social”

What we’ll cover today

• Social media: what and why• Goals and strategies• Statistics • Effective use– Case studies

• What to watch out for• Tools to make it easier• Q&A

This PowerPoint deck…

• Will be made available on our Facebook page later today

What is social media?

• Working definition:

Online communications channels that facilitate interaction and media distribution between

people. Allows participation, engagement, and feedback in real time.

Who are you?

• Personal user of social media?• Organization using social media?• Responsible for social media?• Do you even like social media?

What’s the big deal?

• Where people spend their time• Growing• Free (sorta)• Add human voice• Engagement• Drive web traffic• Leverage networks• Listen• Volunteer management

Goals and Strategy

Setting your goals

• “Look before you tweet”– Goal-setting informs tool/content

• 70% of strategy should be done

Busy ≠ Effective

Layers of strategy

Goals and strategies Activity

What are your goals* for your organization’s communications?

• Three overall communications goals• Three online communication goals

*If you are unsure of your organization’s official goals, just use what you think is most appropriate

10 minutes

About your goals…

• Are they SMART?

SpecificS

MeasurableM

AchievableA

RelevantR

TimelyT

Measure, analyze, track results

• Review stats – Facebook: Insights, comments, likes– Twitter: Click-throughs, RTs, tweets with your #– Blog: Shares and clicks– YouTube: Views, likes, shares– Third party tools

• Note what is resonating • Track upticks in recruitment

The Numbers

Overall use

• Widespread adoption among NPs• Still growing

Facebook

• Most widely used• Demographics:

Twitter

• Less widely used• Skewed heavily toward young adults• Demographics:

Other platforms

• LinkedIn– 17% of Americans have a profile– 30% adoption rate among NPs

• YouTube– 48 hrs of video uploaded every second– 47% of NPs have video on site

• Blogs– As of Feb, over 156M blogs online

Guidelines for Effective Use

General guidelines

• Goals/strategy determine tool• Cross-channel• Stick to the plan• Approach like a friendship

Remember this quote…

“There is no such being as nonprofits or companies - there is only a network of people

doing work under the same name with the same goals. Social media belongs to real humans

doing a very human activity - connecting with one another over shared interests”

-Wendy Harman Social Media Director

American Red Cross

Facebook

• Pages for organizations– Private pages for board

• Post events, photos, video• Encourage volunteers to post and tag photos• Promote and thank

Case study: NYC Anti-Violence Project

• Over 2,600 fans• Diverse volunteer opportunities• Used to recognize and recruit

Case study: Seattle Works Day

• Recruited over 1,200 volunteers• Promoted across channels• Real-time updates from org and volunteers

Twitter

• Conversation/listening• Search and engage• Use # • RT/tag volunteers/partners

Case study: American Podiatric Medical Association

• Over 1,300 followers• Utilize a targeted approach

Case study: Seattle Works Day…again

• Set # ahead of time to create buzz• Followed participants• RTs to recognize and thank in real time

• Many volunteer to network/ resume build• Groups appear on member profiles• Screen skilled volunteers

Case study: Autism Speaks

YouTube

• Actual footage of the volunteer experience• Easy to make on the cheap• Potential for orientation videos

Case study: Images Cinema

• Step-by-step training for shift at theater

• Storytelling tool• Adds human voice– Fun tool: Typealyzer

• Profile volunteers or teams• Allow guest posts

Case study: United Way of King County

• Use blog to profile outstanding volunteers• Amy tweeted to her followers/posted on FB

Exercise

Write down one thing you are committed to do to move your social media efforts forward within the next week.• Share with your neighbor

5 minutes

Watch Out For…

Rogue post: American Red Cross

Controversial staff posts: Reel Grrls

Criticism: United Way Hunger Challenge

Tools To Make It Easier

Tools to make it easier

• Content development– Editorial calendar– Mix new/recycled content and guest posts– Google Alerts– RSS aggregator (my fave is Google Reader)

• Management– HootSuite/TweetDeck

• Monitoring– Social Mention– Radian6/ScoutLab– Twitalyzer

HootSuite – I you

Social media resources

• Social media and #nptech– Beth Kanter– Mashable– NPower – NTEN– Social Media Club– TechSoup

• NP marketing and communications– Claxon Marketing– Frogloop– Katya’s Nonprofit Marketing Blog– Kivi’s Nonprofit Communications Blog– Mixtape Communications

Questions?

Thank you

Connect with me:Mandi Moshay

Community Engagement Coordinatormandim@npowernw.orgTwitter: @mandimoshay

LinkedIn: www.linkedin.com/in/mandimoshay

Connect with NPower Northwest:Website/Blog: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw

Recruit, Retain, Recognize: Using Social Media to Manage Volunteers

Technology

Foreign Military Strategies to Recruit and Retain Women

RETAIN, RECRUIT, RECOVER

Recruit and Retain

Recruit retain reward your members

Recruit, Reward and Retain

Compensation Flexibilities to Recruit and Retain ... · PDF file1 . Compensation Flexibilities to Recruit and Retain Cybersecurity Professionals . Introduction. The . Federal Cybersecurity

Business Planning Using Life Insurance Retain, Recruit and RewardRetain, Recruit and Reward

How to Recruit & Retain Your Star Talents

Recruit & Retain Top Talent - Michael Schmditmann

Recruit, Manage, and Retain Volunteers

Recruit and Retain Customer Service Representatives (CSR)

Create a plan to recruit, reward and retain · 2019. 1. 6. · Recruit, retain and reward highly valued employees In today’s competitive marketplace, the ability to recruit, retain

Recruit and retain IT professionals Gary Fay

Recruit, Retain and Reward Your Members

Retain - The Career Center · Recruit, Hire, Train & Retain Experiential Learning Professionals Presented by: ... •2017 •Outstanding request for Panama City, FL campus. Recruit

Recruit, Retain & Relationships R.Tekulve

Recruit, Retain, Reward: A Volunteer Success Story

Christopher - Recruit, Engage, Retain through Social Responsibility

The Recruit and Retain Business Model Andrew Sim

Recruit Retain and Engage Members