Real World/Digital World: 11 Ways to Bridge the Gap with QR Codes

REAL WORLD /DIGITAL WORLD11 Ways to Bridge the Gapwith QR Codes

GOINGFROM 30to 7,000+

WHAT’S THE DIFFERENCE?

One way street becomes a super highway

FOURDIFFERENT FORMATS

WHO’S GONNA BE THE BETA-MAX?

Adoption rate determines the winner

MicroSoft Tag (Proprietary)

Data Matrix(Open)

ScanLife EZ (Proprietary)

QR(Open)

70% IS STILL AN “A”

WHAT’S WITH ALL THE BOXES?

Test, test and re-test untilit works - or doesn’t

EXAMPLES

AIRLINE / EVENT CHECK-IN

> Totally Paperless Ticketing

> Phone = Check-in Kiosk

> Speed to Gate

EXAMPLES

PURCHASE SHORTCUT

> Buy What You See

> No Site Search

> Product Video

EXAMPLES

MAINTENANCE RECORD

> Access Additional Info

> Always Up-to-Date

> Centralized Safety Data

EXAMPLES

BUSINESS CARD

> Paper Card = V Card

> Direct Access

> Product Data / Reviews

EXAMPLES

URL SHORTCUT

> No URL to Type

> Exclusive Access

> Active Engagement

EXAMPLES

WEB BASED PARKING

> Instant Registration

> Location Aware

> Centralized Data

EXAMPLES

RSVP / SAVE THE DATE

> Access Calendar / Schedule

> Easy to Accept / Decline

> See Online Registry

EXAMPLES

VIDEO ACCESS

> Continue the Conversation

> QR Code Only Content

> Brand Experience is In-Hand

EXAMPLES

REAL TIME REWARDS

> Unlock Instant Reward

> Drive Location Based Traffic

> Loyalty Program Initiation

EXAMPLES

BUSINESS REVIEWS/INFORMATION

> Access Specials

> View Photos / Videos

> Read Reviews

EXAMPLES

DETAILED INSTRUCTIONS

> Detailed Care Information

> Links to Articles

> Access Forums

GET A QRREADER

NOW WHAT?

Many to Choose From But Some are Better Than Others

Android

BlackBerry

iPhone

Google Goggles

Barcode Scanner

Code Muncher

ScanLife

i-Nigma

Paperlinks

COME UP WITH ACONCEPT

NOW WHAT?

Provide a Valuable and Additive Experience

CREATE YOUR OWN

WHAT’S THE DIFFERENCE?

Less Data MeansCleaner QR Code

GET IT OUT THERE

WHAT’S THE DIFFERENCE?

Be at the Right Placeand The Right Time

THANK YOU