Real Time Design

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Leisa Reichelt & Matt Balara present 2 quite different perspectives on agile design, guerilla research tactics & designing for a live audience.

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real time design

next08Hamburg May 15th, 2008

Leisa Reichelt & Matt Balara

1 2

our plan

Matt Balara

+LeisaReichelt

3

You

+3 speakers

Photo “You” by http://flickr.com/photos/peterjlambert/

real time design?1 designing “agile”

2 guerilla research tactics

3 designing for a “live” audience

designing “agile”1

Photo by http://flickr.com/photos/slowmotionlandscape/

agency

agency + client

agency agile?

Client partnership

Stay rough as long as possible

First function & structure, then aesthetics

why agile agency?

explore solutions together

less effort, less commitment, less waste

design as problem solving

ref: ‘Adapting Usability Investigations for Agile User Centred Design’ by Desiree Sy.http://upassoc.org/upa_publications/jus/2007may/agile-ucd.html

why work agile?

lower risk

a better way to work together

better project outcomes

guerilla research tactics

2

design research: takes too long?

too time consuming?

- one macbook- participants recruited from friends/family (often via FaceBook, Twitter, LinkedIn etc.)

- venue: in the field (often Starbucks)- collaborative analysis

- low fidelity prototypes

guerilla research hacks

cool tools

designing for a “live” audience

3

Photo by http://flickr.com/photos/slowmotionlandscape/

agency

the wall

designing for a “live” audience

launch

conceptdesigndevelopment

user interaction

the web isnot a book

http://www.experience159.com

http://www.gettheglass.com

http://www.gettheglass.comhttp://www.stellaartois.com/lecourage

the web is a garden

designing for a “live” audience

a designer’s wishes

“live” audience feedback & participation

XING Screenshot

a designer’s wishes

“live” audience feedback & participation

post-launch clients

regular reviews & fine-tuning

1 the impact of design on community2 is ‘beta’ feedback enough?3 research tools for social systems

designing for a “live” audience

the impact of design on community

is ‘beta’ feedback enough?i don’t think so.

research tools for social systemslongitudinal group analysis

and you?

1 designing “agile”

2 guerilla research tactics

3 designing for a “live” audience

that’s time!

and that’s the end.

thank you.

Matt Balarahello@mattbalara.commattbalara.com

Leisa Reicheltleisa.reichelt@gmail.comdisambiguity.com

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