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Leisa Reichelt & Matt Balara present 2 quite different perspectives on agile design, guerilla research tactics & designing for a live audience.
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real time design
next08Hamburg May 15th, 2008
Leisa Reichelt & Matt Balara
1 2
our plan
Matt Balara
+LeisaReichelt
3
You
+3 speakers
Photo “You” by http://flickr.com/photos/peterjlambert/
real time design?1 designing “agile”
2 guerilla research tactics
3 designing for a “live” audience
designing “agile”1
Photo by http://flickr.com/photos/slowmotionlandscape/
agency
agency + client
agency agile?
Client partnership
Stay rough as long as possible
First function & structure, then aesthetics
why agile agency?
explore solutions together
less effort, less commitment, less waste
design as problem solving
ref: ‘Adapting Usability Investigations for Agile User Centred Design’ by Desiree Sy.http://upassoc.org/upa_publications/jus/2007may/agile-ucd.html
why work agile?
lower risk
a better way to work together
better project outcomes
guerilla research tactics
2
design research: takes too long?
too time consuming?
- one macbook- participants recruited from friends/family (often via FaceBook, Twitter, LinkedIn etc.)
- venue: in the field (often Starbucks)- collaborative analysis
- low fidelity prototypes
guerilla research hacks
cool tools
designing for a “live” audience
3
Photo by http://flickr.com/photos/slowmotionlandscape/
agency
the wall
designing for a “live” audience
launch
conceptdesigndevelopment
user interaction
the web isnot a book
http://www.gettheglass.comhttp://www.stellaartois.com/lecourage
the web is a garden
designing for a “live” audience
a designer’s wishes
“live” audience feedback & participation
XING Screenshot
a designer’s wishes
“live” audience feedback & participation
post-launch clients
regular reviews & fine-tuning
1 the impact of design on community2 is ‘beta’ feedback enough?3 research tools for social systems
designing for a “live” audience
the impact of design on community
is ‘beta’ feedback enough?i don’t think so.
research tools for social systemslongitudinal group analysis
and you?
1 designing “agile”
2 guerilla research tactics
3 designing for a “live” audience
that’s time!
and that’s the end.
thank you.
Matt Balarahello@mattbalara.commattbalara.com
Leisa Reicheltleisa.reichelt@gmail.comdisambiguity.com
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