Pursuing Innovation through Open API

Pooja.capellos@unibet.com @PoojaCapellos

Pursuing Innovation through OPEN APIPooja Capellos

SPORTSBOOK

CASINO POKER

Unibet Product Offering

Unibet Customer Base

Over 8.6M customer

sLicensed in 7 jurisdictions

Site offered in 20 languages

Unibet Ecosystem

Casino GamesSuppliers

B2B/SPORTSBOOK

Drivers for Open API

Our First Content

APIs

Key Insights

Growth Opportuniti

es

Why OPEN API?

Drivers for OPEN API

Provide Innovative Experiences

Cater for Niche Markets

Expand our digital offering

Engage in new channels

Tailor Personalised Experiences

CUSTOMERS

Our First Content APIs

• Simplified our development• Increased our control• Created more demand• Enabled our partners to innovate

Applications of Unibet Content APIs

Key Insights

API initiatives must be aligned to strategic business vision

OPEN API is not always understood

Key Insights

Provide education across the business

Concern and Fear of exposing APIs

Key Insights

Involve Security and Legal as early as possible

Security and Legal

• Communication is key• Understand context of data• Provide examples of visibility• Establish governance process

Key Insights

Agree on versioning strategies and SLAs across internal teams & with your

suppliers

Key Insights

Invest time and resources in your developer portal

Build OPEN API using an Agile Approach

EVALUATE

ANALYZE

DESIGN

DEVELOP

IMPLEMENT

Growth Opportunities

Augmented Reality & Second Screen

Final Thoughts

• Build strong technical foundations• Communicate across all aspects of your

business• Know that do you not know…so be Agile!• Explore the opportunities

“It is literally true that you can succeed best and quickest by helping others to succeed.”— Napoleon Hill

Pooja.capellos@unibet.com @PoojaCapellos

Pursuing Innovation through OPEN APIPooja Capellos