Psychological Maps 2.0 [www 2013]

Psychological Maps 2.0: A web engagement enterprise starting in London

Situation

75% in USA (already!)

Situation

plus 1.2B by 2025 in USA

Situation

plus 5M /month in developing c.

Problem

Inequality!

Solution

$Timely allocation of scarce resources

census deprivation + londoners on twitter

r=.350 word count r=.365 MaxEnt

[cscw’12] Tracking Gross Community Happiness from Tweets

social media environment sports health Royal wedding

Spanish/Portuguesecelebrity gossips

Talk of the City [ICWSM’12]

Twitter |o|

well-off deprived

well-off deprived

Visibility

visibility & well-being

draw a map

WEIRD trap!Few hundreds of WEIRDosWhite,Educated,Industrialized,Rich, and Democratic undergraduates

WWW Game!

“I’ve been living in London for the past 35 years and I

felt like a tourist. There were so many places I had no clue where they were. It is frustrating to get a score of 200 [out of 1000]!”

launched few months ago > 2K players

“ Yesterday we had few friends over for dinner.

I started to play the game on my laptop, and that escalated into a ridiculous competition among all of us that left my husband (the only Londoner in the room) quite injured, so to speak ”

Demographics

age&gender ~ Underground passengers != Facebook/Twitter users

Regions

Regions

Boroughs

Boroughs

Londoners vs. UK vs. World

Visibility & Social Deprivation

Vibility vs. Exposure

Distinctiveness(e.g., interesting architecture)

Area more visibile than exposure would suggest

info value of pix?

pic info = quantitative “fuzzy” concepts

only london?

profzero.org/urbanopticon