Promax Talk

TOMORROW’SWORLD TODAY

THE FUTURE OF TV

TIM SPARKEDIGITAL COACH/STRATEGY

AGENCYREPUBLIC.REPUBLIC

DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS

BBC O2 PLAYSTATION

EA SMIRNOFF HOVIS

COI ADIDAS PIMM’S

THE FUTURE?

§

PAST FUTURE

“The future’s here, it’s just not very well distributed yet”

(W.Gibson)

INTERNET = SOCIAL

WE GATHER,

PLAY AND

SHARE

"Technology is the campfire

around which we gather" Laurie Anderson

BC BG

17

9-5 = PRODUCER6-9 = CONSUMER

ENGAGED USERS

SO IS THAT IT FOR TV?

THE WAY AND SPEED WITH WHICH WE DISCOVER, PROCESS AND SHARE INFORMATION HAS CHANGED DRAMATICALLY.

SO HOW WILL THE INTERNET INFLUENCE TV?

TV WILL HAVE TO GO MORE ‘INTERNETTY’

PERSONALISED SOCIAL INTERACTIVE

PERSONALISED SOCIAL INTERACTIVE

PORTABLE/ON MULTIPLE PLATFORMS

Other platforms are already satisfying programme related needs

28

PERSONA BASED

WHO YOU AREWHAT YOU LIKE WATCHINGWHEN YOU LIKE WATCHING THEM

USING TECHNOLOGY TO ENJOY, RECOMMEND & SHARE TV CONTENT

PERSONALISED SOCIAL INTERACTIVE

36

38

BOXEE

MTV Backchannel

VIRAL

PEOPLE AS CHANNELS

100S OF CHANNELS, NOTHING TO WATCH

ENDLESS CHOICE

PERSONALISED SOCIAL INTERACTIVE

HYPER TV

SEE, HEAR...

SEE, HEAR...

SEE, HEAR, NOW BUY...

HBO IMAGINE

TWO WAY SCREENS

PERSONALISED SOCIAL INTERACTIVE

New Technology

Peak of Inflated Expectations

Trough of Disillusionment

Slope of Enlightenment

Plateau of Productivity

TIME

VISIBILITY

TECHNOLOGY HYPE CYCLE

GOOGLEWAVE

TWITTER

AR

BLOGSWIKIS

LBS

"We are perishing for want of wonder, not for want of wonders."

GK Chesterton

THANKS

@sparkeywww.sparkelife.comtim.sparke@agencyrepublic.com ?

•Big Screen TV

•Voice activation

•Screen in screen

•Interactive