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04/14/2023 Product Barter Marketplace
Product Barter Marketplace
by Prashanth Madhavan Narasimhan
04/14/2023 Product Barter Marketplace
The 4 Decisions
Problem Value Proposition
Users Social Media Usage
04/14/2023 Product Barter Marketplace
ProblemWhy do people buy products?
Problem(Happiness)
04/14/2023 Product Barter Marketplace
Why do people buy products?• There are times that people really want a
specific product like exchanging ladders and tool sets.
• Today, they buy items when they want them and after that they don’t have a use for them at all.
• They typically ask their neighbors for things they need.
04/14/2023 Product Barter Marketplace
Why do people buy products?• Solution:
• The marketplace provides a platform for users to search for a product and barter it with something that they have.
• This is easy and they don’t have to pay for something that they could barter for.
04/14/2023 Product Barter Marketplace
Neighborhood
Why do people buy products?
Users
In the past
Currently
E-commerce site
Borrow products
Too many products purchased
Only purchase needed products
Product barter marketplace
Purchase or barter products
Proposal
04/14/2023 Product Barter Marketplace
Why do people buy products?• Why Now:
• They don’t borrow from neighbors. As people move more, they stay in less familiar neighborhoods. They
• They run out of space buying lots of things they need occasionally.
• Current Marketplaces don’t solve the problem of getting an everyday item at a specific time and in a specific place.
• With location sharing on mobile devices, Users find out products that people share or barter for in their locality
04/14/2023 Product Barter Marketplace
The 4 Decisions
Problem Value Proposition
Users Social Media Usage
04/14/2023 Product Barter Marketplace
Value PropositionWhat value does the market place add?
Value Prop
04/14/2023 Product Barter Marketplace
What value does the market place add?• Key Value Proposition
• Works within a specific location• Allows the user to either lend or barter the article for a specific time and for a
specific article
Examples• You could barter a tool set for a ladder for a one week period• You could barter a tool set for permission to use your parking lot• You could barter your ladder for the service of helping fix your plumbing at the
garden
The discovery of every day stuff that you do not want to buy in your locality is the value proposition
04/14/2023 Product Barter Marketplace
Hidden
What value does the market place add?
Products I need
Users
Out of the geo-fence
Barter products
Products I have
Other Users in my locale
Products that people need
Products that people have
Other Users not in my locale
Products
In the geo-fence
04/14/2023 Product Barter Marketplace
What value does the market place add?
• Would this be disruptive?• Users discover the product quickly and near
their location – No transaction costs and market friction
• No competition with e-commerce channels, hence avoiding channel conflicts.
• Focuses on the job to be done - helping users get an every day product as soon as possible
04/14/2023 Product Barter Marketplace
The 4 Decisions
Problem Value Proposition
Users Social Media Usage
04/14/2023 Product Barter Marketplace
UsersWho are the users?
Users
04/14/2023 Product Barter Marketplace
Who are the users?• Primary set of users
• Residents who would need a specific every day use product and are ready to barter it for another similar product that they can spare.
• Secondary set of users • Product companies that can lend companies products in return for
feedback
As more primary set of users join, it helps secondary users to segment and provide users in a specific location a product sample for feedback.
04/14/2023 Product Barter Marketplace
Who are the users?• Network Or a Platform
• With more users that start using, they are going to add more products.
• As more products are added, more people would start using the market place
• Platform• As the market place matures, this would also become a platform• The market place becomes a 2-sided market with a secondary set of
users being product or service companies that could target a campaign for a specific set of users
• In return, they could get feedback for the product that was included in the campaign
04/14/2023 Product Barter Marketplace
Who are the users?
Promotion
Users
Product Barter Marketplace
Barter products
Other Users in my locale Product / Service providers
ProductsProducts Services Geo-location
DataPlatform
04/14/2023 Product Barter Marketplace
Who are the users?• Platform
• When the marketplace turns a platform, we can expect this to be a local exchange for every day products and services
• People could visit this platform before they decide to buy• The virtual platform would ensure a real world exchange
of products and services• This could ensure the marketplace knows about the
products and services in demand in a specific location and could be used for other players in the market as well
04/14/2023 Product Barter Marketplace
The 4 Decisions
Problem Value Proposition
Users Social Media Usage
04/14/2023 Product Barter Marketplace
Social Media UsageHow do we use Social Media?
Social
04/14/2023 Product Barter Marketplace
How do we use Social Media?• Product Features
• Access to this market place is through any of your regular social media
• Any products that you post is going to be easy to share on your favorite social media
• If you friends are already present in the market place, it is visible to them.
• The matching algorithm gives preference to your social media friends who have the products that you need so that it is easy for you to get it from them.
04/14/2023 Product Barter Marketplace
How do we use Social Media?• Product Marketing:
• Using location settings in popular messaging applications, The marketplace can message users of products that are available and match your need when you are near the location. During launch, this could help market the service
04/14/2023 Product Barter Marketplace
Why do people buy products?• Why Now:
• They don’t borrow from neighbors. As people move more, they stay in less familiar neighborhoods. They
• They run out of space buying lots of things they need occasionally.
• Current Marketplaces don’t solve the problem of getting an everyday item at a specific time and in a specific place.
• With location sharing on mobile devices, Users find out products that people share or barter for in their locality
04/14/2023 Product Barter Marketplace
A New product discoveryDo you think this
would be a hit?
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