Presentatie VentureLab Summer School

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Contact:

053 – 48 36 887info@bothsolutions.nlSkype: Bothsolutions

www.bothsolutions.nl

Bel: 053- 48 36 887Mail: info@bothsolutions.nlSkype: Both SolutionsTwitter: @Bothsolutionswww.bothsolutions.nl

Bel: 053 – 48 36 887 / www.bothsolutions.nl

‘The Corridor’ Hengelosestraat 525-5277521 AG Enschede

BOTH SOLUTIONS

Menno Both

Reinout Both

Web 2.0

Informatie

Introduction

Reinout Both

About me

– Communication Science– Entrepeneur

Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl

Web 2.0

Informatie

Introduction

Menno Both

About me

– Communication Science– Entrepeneur VentureLab

Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl

AGENDA● What did VentureLab for me ● What’s Social Media● Dutch platforms● Discussion

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Web 2.0

Informatie

VentureLab

- Second group- Helped me to focus- Facilitate my company

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Web 2.0

Informatie

Social Media Revolution

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Movie Social Media Revolution

Web 2.0

Informatie

What are we talking about?

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NOW...

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PAST...Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl

FUTURE...

● communication via screen

●Touchscreen

●Apps

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FUTURE...

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http://www.youtube.com/watch?v=uug8m0BHzZo

14% trusts an advertisement /

78% trust an online review(Bron: Nielsen Global Trust in Advertising Survey, 2007)

– 2/3 of all persons buys a productbecause of a recommendation of someone else (Mc kinsy)

– People tend to talk NEGATIVE thenPOSITIVE about a product

People use social media to communicate, So What?

AIDA – Old marketing model

Social Media overkill

SOCIAL MEDIA OVERZICHT

SOCIAL MEDIA MODEL

BLOGS

SOCIAL NETWORK SITES

VIRTUAL WORLDS

COLLABORATIVE PROJECTS

CONTENT COMMUNITIES

VIRTUAL GAME WORLDS

Web 2.0

Informatie4 Dutch platforms

Hyves: Facebook: Linkedin: Twitter:Women > Men – No difference – more Female – Mainly MenLower Educated – No difference in – Higher Educated – Higher

education Educated

Every Age – 35 < – 25 – 54

– 35<

Web 2.0

Informatie

Bron: Nextweb 2010 rapport

2007 201044% 77%

Dutch And Social Media Actief gebruik

Hyves Facebook Twitter Linkedin

0

10

20

30

40

50

60

70

80

2009

2010

act. gebruik 2010

Web 2.0

InformatieHyves

Web 2.0

InformatieFacebook

1.500.000Organizations have a facebook fanpage

Together more then 5.300.000.000fans

Bron: insiderfacebook.com – februari 2010

http://www.socialnomics.net/2011/03/10/you-are-worth-more-than-1-07/

1,07 –3,60 Dollar

http://www.emarketer.com/blog/index.php/facebook-fan-worth/

Web 2.0

InformatieTwitter

31% of all Twitter users follow a brand

@bothsolutions

7,8 millon brand

recommendations a monthtweetreports.com aug. 2010

Twitter stats

Voorbeeeld Dell – omzet uit twitter

Dell

6,5 Million Dollar

http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen

Web 2.0

InformatieTwitter Mistakes

Praktijk voorbeelden:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Web 2.0

InformatieLinkedIn

Waarom Linkedin?

– 499 / 500 Fortune bedrijven

– Directeur of hoger aanwezig

– Netwerken worden transparant

– Groepen aanmaken

Web 2.0

InformatieLinkedIn

Profiel pagina

Linkedin company page

Linkedin zoeken

Linkedin groups

Web 2.0

InformatieLinkedIn

Web

2.0

Informatie

Linkedin (advanced) zoeken

Alle Linkedin leden:1e kring2e kring 3e kring

CriteriaCurrent CompanyRelationshipIndustryPast companySchool Profile language

Web

2.0

Informatie

LinkedinGroups

* Discussions* Members* Promotions* Jobs* Search* More...

Open and closed groups

Overzicht groep

Web 2.0

InformatieBlogs

Will it blend?

– Youtube movies wachted millions of times 700.000 fans- Sales through the entire USA- Sales 600% up

Resultaat

Measure !

Social Media check–

Measure !

–

Web 2.0

InformatieOpdracht

Maak een strategie op basis van de 3 w’s

Wie – wie wil je bereikenWaarmee – Welke middelen wil je gebruikenWaarom – Wat zijn je doelen