Potential of virtual worlds for tourism

Immersive Technology Strategieswww.davidwortley.com

Bucharest Tourism Conference

Potential of Virtual Worlds for TourismDavid Wortley FRSA

Topics Introduction Tourism and Communications

TechnologiesVirtual Worlds and Immersive

Technologies in Tourism, Culture & Heritage

Future Developments

Introduction

Serious Games Institute (SGI)

“An international centre of excellence for the application of electronic games and virtual worlds to

serious social and economic issues”

West Midlands Region

Coventry

Stratford upon Avon

Communications Technology & Culture, Heritage & Tourism

The Thomas Cook Story

“Harnessing the power of steam to open up opportunities to experience new worlds and cultures ”

The Thomas Cook StoryEngaging Experiences which are :- Attractive Accessible Affordable

“Thomas Cook had a passion to make the world a better place through the use of a communications

network”

Lessons from History

“Every advance in communications technology has led to increased trade and travel”

Stratford Unplugged

“Communications technology enriching the tourist experience through location based services”

Key Message

New Communications Technologies can make travel and tourism more attractive,

accessible and affordable

Virtual Worlds & Immersive Technologies in Tourism, Culture & Heritage

What are Virtual Worlds (Spaces) ?

“Connecting people, ideas, emotions, dreams virtually”

Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies engage our hearts, minds and wallets

Engaging Immersive Technologies

Video GamesSocial NetworksVirtual WorldsDigital EarthMash-ups

Video Game Technologies

“Introducing new cultures and heritage”

Social Networks

GPS Cameras and Photosynth

“Collaborative 3D immersive environments”

Virtual Worlds

Create opportunities to explore and meet

Virtual Bucharest

Make the Inaccessible Accessible

Recreate long-lost places

Make the Inaccessible Accessible

Where Science and Art come together

Digital Earth and Streetview

Be there without being there

Mash-ups

Blending Second Life with Google Earth & Maps

Tourism Serious Games

Training Hotel Staff on Guest Relations

Generation Y Digital Native

Digital Natives expect rich experiences

Key Message

Video Games, Social Networks and Virtual Worlds create engagement, experience,

emotions and desire

Future Developments

The Thomas Cook Lesson

Engaging Experiences which are :- Attractive Accessible Affordable

The Thomas Cook Strategy is still valid

Technology is Taking us There More Attractive experiences

– Faster broadband– Richer graphics– 3D environments

More Accessible interfaces– Microsoft Kinect– Brainwave control– Sensors and Personalisation

More Affordable– Mixed and augmented reality travel

Richer Experiences

The Video Games Industry is driving rich immersion

New Interface Devices

New Devices give easy access for all generations

Importance of Interfaces

Interfaces to technology should not be barriers

Mobile Devices

Mobile devices will be a gateway to future tourism

Connecting the Physical & Virtual

We can already used mixed reality

Connecting the Physical & Virtual

Augmented reality enriches the experience

Summary and Conclusion

Communications technologies will always be a driver for tourism

Immersive technologies can stimulate desire to travel but also deliver tourism experience without travel

Key to success is attraction (engagement, rich experience), accessibility (minimising barriers) and affordability

Any Questions ?

Bucharest Tourism Conference

Potential of Virtual Worlds for TourismDavid Wortley FRSA

Potential of virtual worlds for tourism

Technology

The Potential Impact of Domestic Tourism on Rwanda's Tourism Economy Joan Mazimhaka

The Tourism potential of Uzbekistan Farida Alimova

POLICIES, GUIDELINES AND POTENTIAL TOURISM OPPORTUNITIES IN SABAH · MINISTRY OF TOURISM MALAYSIA POLICIES, GUIDELINES AND POTENTIAL TOURISM OPPORTUNITIES IN SABAH 1 By: Ms Christiana

The Potential of Community-Based Nomadic Tourism

Identifying economic potential of tourism markets using ‘ htm

Achieving Bangladesh's Tourism Potential: Linkages to export

MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN … tefko_gallo... · 2019. 5. 3. · Keywords: Tourism importance, tourism development potential, managerial methods, strategic

Investment in Tourism Infrastructure Unleashing the Growth Potential

Haiti as a Potential Disaster Tourism Destination

Potential of Water Tourism in India

USING POTENTIAL OF TOURISM IN INNOVATIVE FINANCING

Atlas of tourism potential of Serbian protected areas

Virtual Worlds And Social Web In Tourism

Potential of Natural Resource Tourism

POLICIES, GUIDELINES AND POTENTIAL TOURISM · PDF fileMALAYSIA TOURISM TRANSFORMATION PLAN ... Business Tourism • Establish Malaysia as a ... Restaurant Travel Trade Tourism Services

Regional Tourism Potential in South Asia 2011

Cycling tourism potential the Netherlands

Tourism Potential in DUDHWA TIGER RESERVE

Potential of rural tourism in Romania

Gujarat a Potential Indian Tourism Destination