View
1.484
Download
0
Category
Preview:
Citation preview
SEBASTIAN LONG USER RESEARCHER_PLAYER RESEARCH
@SEB_LONG
_ME_
HCID_SUSSEX
PLAYER RESEARCH_JAN 2012
PLAYTESTING \ USER_RESEARCH
USABILITY:_
EFFECTIVENESS_EFFICIENCY_ERGONOMICS_
USER EXPERIENCE:_
AFFECTIVE_ENJOYABLE_INTENTION IS MET_
I’M NOT..._
...GAME_DESIGNER
...MARKET_RESEARCHER
...MAKING GAMES EASIER \ BLANDER
“EVERY GAME DESIGN IS A HYPOTHESIS, AND_ PLAYTESTING IS AN EXPERIMENT”_
MIKE_AMBINDER
“A GAME DESIGN IS JUST HYPOTHETICAL UNTIL IT’S_ ACTUALLY BEEN PLAYED BY YOUR TARGET AUDIENCE,_
ONLY THEN WILL YOU KNOW IF YOUR IDEA WORKS”_
SID_MEIER
iPad Video
DMC:DEVIL MAY CRYNINJATHEORY_CAPCOM
WONDERBOOKSONYLONDON_SCEE
CSR RACINGBOSSALIEN_NATURALMOTIONGAMES
SYND
ICA
TESTA
RBREEZE_ELECTRO
NIC
ARTS
CLAY JA
MFA
TPEBBLE_ZYNG
A
F1 RAC
E STARS
CO
DEM
ASTERS
RUN
ESCA
PEJA
GEX
MA
NY M
ORE
SECRET_SO
RRY
TODAY
>_PLAYTEST
CASE STUDIES
UNDERSTANDING_PLAYERS
TIME
CONCEPT DESIGN PRODUCTION
PLAY
TEST
ING
TIME
CONCEPT DESIGN PRODUCTION
INTE
RAC
TIO
N A
NA
LYSI
S
CO
MPE
TITO
R A
NA
LYSI
S
CO
LLA
BORA
TIV
E U
I
TUTO
RIA
L D
ESIG
N
UI E
XPE
RT E
VAL.
EXPL
ORE
EX
PEC
TATI
ON
S
USA
BILI
TY E
VAL.
PLAY
TEST
ING
ENG
AG
EMEN
T D
IARY
AN
SWER
ING
QU
ESTI
ON
S
CASE STUDIES
INTERACTION ANALYSIS
STANDING STILL
SMALL MOVEMENT
LARGE MOVEMENT
CHANGE BETWEEN
CHANGE DIRECTION
...OTHERS
DIRECT LAG TILT D-PAD
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
INTERACTION ANALYSIS
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
INTERACTION ANALYSIS
STANDING STILL
SMALL MOVEMENT
LARGE MOVEMENT
CHANGE BETWEEN
CHANGE DIRECTION
...OTHERS
DIRECT LAG TILT D-PAD
● ● ● ● ●
● ● ● ● ●
● ● ● ● ●
● ● ● ● ●
● ● ● ● ●
INTERACTION ANALYSIS
COMPETITIVE ANALYSIS
Tap again to plough
PLOUGH TOOL
Tap again to plough
1.
2.
3.
COMPETITIVE ANALYSIS
Tap again to plough
PLOUGH TOOL
Tap again to plough
1.
2.
3.
+ EXPECTATIONS - ERROR HANDLING
+ SPEED - EXPECTATIONS
+ ERROR HANDLING - SPEED
MONETISATION
TECHNICAL COMPLETENESS
UNDERSTANDING
USABILITY
PLAYER EXPERIENCE
MONETISATION
“HOW GOOD ARE OUR GAMES?”
“HOW DO WE INCREASE QUALITY?”
“HOW DO WE INCREASE QUALITY?”
“HOW GOOD ARE OUR GAMES?”
PLAYTESTING++
BIOMETRICS
ConsoleVideo
PLAYTESTING++
BIOMETRICS
EYE_TRACKING
NEW & IMPROVED_METHODS
OUR_VISION
BETTER_EXPERIENCES
KNOWLEDGE & CERTAINTY
PLAYERRESEARCH.COM/HIRING
SEBASTIAN LONG USER RESEARCHER_PLAYER RESEARCH
@SEB_LONG \ SEB@PLAYERRESEARCH.COM
Recommended