Planning a Contest on Facebook? Fatal Mistakes & Hidden Success

Dennis YUCEO Blitzlocaldennis@blitzlocal.com Twitter.com/dennisyuBlog: dennis-yu.com

Your Moderator

The Tough Questions

• What are the top 3 common mistakes in running a contest on Facebook?

• While contests certainly drive traffic, what happens AFTER the contest and how do you get the "right" customers vs folks who just want to get a discount or just want to win the ipad?

• What metric is most important to measure at each stage of your contest-- especially regarding ROI?

• How do you predict how much traffic you'll get, conversion rates, signups, etc?

• What about all these brands that requires users to like a page (fan-gating) or provide extended permissions-- when is the hit to conversion rate worth the extra data?

• What are specific examples you can share of success?

Mike La Rotonda, Co-founder & CEOmike@votigo.com 415.378.5735

Social MediaMarketing & PromotionsContests, Sweeps, Polls, Coupons, Facebook Pages & Apps

Company OverviewVotigo is the leading social media marketing and technology company helping businesses to better engage with their customers through the use of user-generated photo & video contests, interactive sweepstakes, and online promotions on Facebook, Twitter, Mobile, and stand-alone sites.

5

Company Overview

BRANDS WE WORK WITH …

Votigo creates viral and engaging social media promotions

that drive measurable results for our clients.

6

Contests & Sweepstakes

Benefits

1. Increase Likes

2. Virally spread your marketing message

3. Build community around your brand

4. Gain access to great content

5. Grow your customer base

7

Contests & Sweepstakes

1. Clearly define your objectives

2. Decide what platforms to run on

3. Promote it

4. Make it social

5. Choose the right partner

Tips for Success

8

Contests & Sweepstakes

Common Mistakes

1. Too complicated to enter

2. Poorly promoted

3. No “Like” gate

4. Doesn’t follow Facebook’s Promotion Guidelines

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Contests & Sweepstakes

1. Promotions must run within Apps

2. Don’t use Facebook features for core promotion actions

3. Don’t use Facebook’s name

http://www.facebook.com/promotions_guidelines.php

Facebook Promotion Guidelines

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Case StudyStonyfield YoBaby Yogurt Photo & Video

Contest

• 50,707 new fans• 7,237 entries• 27,608 votes• 7,034 comments• 105,831 UUs

Results

Solution• User voting• Photo submission• Share + Invite Friends

Objectives• Engage consumers• Generate awareness• Increase fans

Contests &Community GrowthRange: +45% to +1773%Average +626%

4 Quick Tips for Facebook Contests facebook.com/firebellysocial

Why contests?

Source: Exact Target

#1

Use a 3rd party app

#2

Promote your promotion

#3

Make it easy to enter

#4

Big prize (or many prizes) relevant to your brand

How Do You Stand Out In A Crowd?

YOU

AutoPosting to Facebook Fans

450,000 views of the video (making it the 5th most viewed video when it debuted – worldwide!)

90,000 comments (making it the most commented on video for that day – worldwide!)

700,000 page views on their website.

100,000 shoes designed and saved in new accounts

1000+ new facebook fans

*Results In One Week

Results:

Increase in Revenue?Case Study: Shoes Of Prey

Case Study: Blog Contest

Run over 7 Days

Prizes were tickets to Brandy Mychals event

10% of fans participated

60% attended event

80% purchased continuing education

Increased ticket sales 4x!

Increased profits from event 8x!

Which Do YOU Want?

Big Numbersor

Big Results

From the What Not To Do File…Learn from these examples so you won’t get beat up!

The Best Kept SecretEasy To Remember URL and Traffic Generation Is KEY!

Case Study: DRAKE

Don’t Get In Trouble…

…Know The Rules!

The Art of Amplification

Borrow 3rd party creditability in niche to increase exposure = increasing fans by 10x in one week.

Trained fans to become tagging machines! “Tag Tuesday” where fans engage one another and page.

Narrow focus on only what is appropriate for niche.

Don’t make the prize so generally appealing that non-ideal fans will enter.

Keep In Touch!

Adryenn Ashley

Wow! Is Me

http://about.me/adryenn

Creating a Winning

Contest StrategyPresented by Adryenn Ashley

Twitter: @adryennFacebook: facebook.com/AdryennAshley

WowIsMe.net415-420-5627

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

A brief history of Wildfire

2008Company is founded by Victoria Ransom & Alain Chuard

2009Wildfire launches promotional platform

20107 employees

2011Wildfire opens additional US & global locations 115 employees

WorldwideRedwood CityLos AngelesChicagoNew YorkLondonGermany*Singapore*

100,000Promotions

LondonNY

Winner offbFund x2

Winner offbFund

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

Thousands of Happy Brands & Agencies

100,000+ Campaigns

125 Countries, 10 Languages

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

92%

130

92% of fans say that since becoming a fan of a given brand they are

more likely to recommend that brand

to their friends

The average number of friends of a Facebook

user

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

8.7

50

fan pages

million people become fans

daily

ENGAGECONSUMERS do

withBRANDS

!

Average of

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

ContestsDeals

Promotions!

No Contests

RUNthatCOMPANIES

CONTESTShave

2x as many

FANS

as companies that don’t

Jupiter Research

“

”

Giveaways

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

PERSONAL

11+

SIMPLE SOCIAL

EFFECTIVErun

PROMOTIONS

How to ?Check out blog.wildfireapp.com!

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

Thank You

Name: Amy Millard

Phone: 1-888-274-0929

Email: amy@wildfireapp.com

Twitter: amillard_tweets