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Shareaholic's Social Media Traffic Report tracked 13 months of data (Sept 2012-13) from 200k publishers and 250MM unique visitors to reveal big trends in the referrals sites such as Facebook, Pinterest and Twitter were sending to publishers.
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10/26/2013
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Social Media Traffic Report [October 2013]
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I do Marketing
@ Shareaholic
Hi! I’m Danny.
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What does Shareaholic do?
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Shareaholic helps publishers create elegant, simple and delightful content discovery experiences for their readers…
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Now for our…
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Now for our…
October 2013 Social Media Traffic Report
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This month, we’re looking at how much traffic the top 8 social media sites are referring to online publishers. p.s. this study was conducted over 13 months (Sept 2012-13)
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How many publishers did we survey?
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publishers 200,000 of ‘em
Source: Running to the Kitchen http://runningtothekitchen.com
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… and they collectively reach more than…
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250,000,000 people each month
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Still with me? Here are the results!
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Still with me? Here are the results!
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1. Facebook, Pinterest and Twitter are dominating • In the last year, Facebook referrals grew 58.81%,
Pinterest by 66.52% and Twitter 54.12% 2. StumbleUpon and Reddit referrals are declining
• SU’s share of traffic shrunk 27.47% and Reddit by 35.16%
3. YouTube and LinkedIn are gaining share • Their share of referrals grew 52.86% and 34.51%,
respectively 4. Google+ is left in the dust
• Its overall share of visits was 0.04%, remaining stagnant year-over-year
What do the numbers mean?
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And, if you’re more of a visual person…
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And, if you’re more of a visual person… Check out the trends on this line graph
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Yeah,
is killin’ it
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http://s.shr.lc/16KhSDz Want more data? See the full report here:
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