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SEO, DESIGN & CONTENTOptimizing Your Site for Contextual Ads
Jon HenshawCo-Founder & CPO@RavenJon
Saturday, November 12, 11
SEO & Content > Traffic > Clicks
The Objective
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Start with IA
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Keyword Research
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Site Structure
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SEO Guide to IA
http://raven.im/p4UA7S
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Living Standard HTML
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nav, header, footer,section, article and aside
Semantic Elements
http://raven.im/obswfn
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http://html5boilerplate.com
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Structured Data
For people and bots!
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Structured Data Options
MicroformatsRDFa
Microdata
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schema.org
Microdata schemas for people, products, events, organizations, movies, books, reviews and much more
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http://schema-creator.org
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<!-- google_ad_section_start -->Your main content
<!-- google_ad_section_end -->
<!-- google_ad_section_start(weight=ignore) -->Unrelated content
<!-- google_ad_section_end -->
Section Targeting
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CachingCDN
Image CompressionGood Hosting
Site Speed
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Google Webmaster Tools
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Social META Data
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Open Graph Protocol
http://raven.im/pX2P1X
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Forbes: +1 Ranking Signal
http://raven.im/nz5EvK
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Design & Layout
Funneling, Integration & Attention
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Funnel and Integrate
Guide the ReaderIntermingle into content
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Attention
They have to see itto read and click it
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Testing
If you want to make money youmust test design and placement
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Ad Styles
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Ad Units and Custom Channels
Be DescriptiveAd Style, Location, Section, etc...
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Use Blocking Options
Irrelevant or offensive adskeep you from making money
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Content Optimization
A never ending process
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Keyword Research
AdWordsSERPs
(Searches related to)
OpenCalais
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Content Strategies
ComprehensiveInformativeActionableReviews
CompetitionSaturday, November 12, 11
Comprehensive
AuthoritativeWell ResearchedExcellent Link Bait
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Informative
Product DescriptionsNews
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Actionable
How-to cookHow-to make
How-to fix
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Reviews
Use Structured DataAttracts Buyers
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Competition
Writing about products and services will attract their
competitors
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Jon HenshawCo-Founder & CPO@RavenJon
Find me online at@RavenJon
Saturday, November 12, 11
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