Open process-2

Luke PittarLead DesignerSaatchi & Saatchi Design WorldWide

Overview Open visual process is an approach to communication, it enables group creativity through collective visual dialogue and play

1.The role of visual launguage in communicating and how we rely on it day to day

2.Making the use of visual language more accessible on a day to day level with visual dialoge

3.Enable visual dialogue by creating a scaffold for group creativity and expression

4.What makes up the scaffold how can this create and open visual process?

5.Exploring visual dialogue through co-creative sketching

6.Open visual process2 x 100 page books 1 Photoshoot1 Film shoot5 Weeks

Obey the visual language

1.The role of visual language in communicating and how we rely on it day to day

1.

Informative Instructional language

Where am I?

Enable us to make choices based on our needs

How do I get to where I want

Need to peee

Navigate foreign spaces

Share Knowledge

A

Improve our experience

Different types for different needs

Why do only the misfits and artists get to have fun

Do you see what I mean

2.Making the use of visual language more accessible on a day to day level through the use of visual dialogue

2.

Kids do it really well, it’s second nature

Make visual dialogue an every day thing

Move from instructional to expressive

Engage people with visual commu-nication tools

Encourage group creativity

Enable people to play with visual tools to share and create knowledge that is hard to express with just words

Collective understanding that supports decision making

Make better informed decisions together

Visual dialogue creates shared context

3.Enable visual dialogue by creating a scaffold for group creativity and expression

Create a mess have fun

3.

Make it playful and fun

Supply the right tools

Create common ground

Apply rules and presidents

4.What makes up the scaffold how can this create and open visual process?

Lead group creativity

4.

Tools Environ-ment

Rules Leader-ship

Tools

Rules Environment

Leadership

5.Exploring visual dialogue through co-creative sketching

26 days boarding on Turoa

“doing research”

5.

Exploring

Actionresearch

Idea

Play the video Luke

Play the video Luke

Time to play the video again Luke

Getting down to business

6.Open visual process2 x 100 page books 1 Photoshoot1 Film shoot5 Weeks

6.

© SAATCHI DESIGN WORLDWIDE | NO PART OF THIS DOCUMENT IS TO BE REPRODUCED OR DISCLOSED TO THIRD PARTIES 5

GROOMING GUIDE CONTENT MAP

Photos from shoot appear in book

Photos from shoot appear in book

Top line garment description on use appear in phase 2 of website

Top line grooming tips appear in phase 2 of website

Full video content to appear in phase 2 of websiteAs a promotion to push the groom guides and as an education al tool

Clothes Hangar Style Guide

Clothes Hangar Style Guide

Do’s & Don’t Video Guide

Clothes HangarHangar Website

Mens

LIGHT HEARTED PROMOTIONAL AND EDUCATIONAL TOOL

HARD WORKING TOOL TO IMPROVE GROOMING STANDARDS

A HUB FOR ALL INFORMATION THAT IS UNIFORM RELATED

HARD WORKING TOOL TO IMPROVE GROOMING STANDARDS

As a toolkit it each element has been design to work as on it’s own and as a greater whole. Therefore a key grooming guide content is shared and intergrated through out all forms of media.

Womens

0. HOME

NOTE: Images for each section still need to be selected. At present we are using the mens and womens sections images as place holders.

© SAATCHI DESIGN WORLDWIDE | NO PART OF THIS DOCUMENT IS TO BE REPRODUCED OR DISCLOSED TO THIRD PARTIES 3

Uniform Story

CLOTHES HANGAR WEBSITE PHASE 2 - SITEMAP UPDATE

Intergration of style guide elements elements on the home page

Mens Wardrobe

Womens Wardrobe

Mens & Womens Style Guide

FAQ News Contact

Mens WardrobeVideos

Download Style Guide PDF

Download Style Guide PDF

Download Style Guide PDF

Download Style Guide PDF

Mens Grooming Videos

Womens Wardrobe Videos

Womens Grooming Videos

BehindThe Design

HOME

© SAATCHI DESIGN WORLDWIDE | NO PART OF THIS DOCUMENT IS TO BE REPRODUCED OR DISCLOSED TO THIRD PARTIES 11

Uniform Story

CLOTHES HANGAR WEBSITE PHASE 2 - HOME PAGE UPDATE

Intergration of style guide elements elements on the home page

Mens Wardrobe

BehindThe Design

Womens Wardrobe

BookFitting

News

NewsGroom Guide

LOGO

Contact Note from Rob

FAQ

Exec Summary

About the new lookIntro setting an inspirational tone

Out with the old and in with the new

Womens Looks

Look section description:

Look name:

Look description: Image:

Other options:

Wom

ens recomm

end looks

Loo

kTh

e New

At Air New Zealand we are passionate about service and committed to constant improvement to stay at the top of our game.

We are our people; it’s your commitment to everyday excellence and pride in what you do that’s helped us earn our place as New Zealand’s favourite, most trusted airline. With that in mind, we’ve created a truly premium range that not only reflects our step-change in service and product innovation but creates an opportunity for our fantastic team to shine on the world stage. Fly the flag, look and feel fabulous every day in our Air New Zealand uniform collection – created with loving care by Trelise Cooper and inspired by you!

Inspired by You

To keep things simple and easy to follow, we’ve created a colour guide to identify which garments and looks are applicable to you.

We’ve put together this handy ‘how-to’ guide to help you get the most out of your new uniform.

It’s not just a uniform, it’s a total wardrobe that allows you to stylishly co-ordinate pieces to create a look that’s right for you while keeping within work group and Air New Zealand guidelines.

Please note: Uniforms, accessories and general grooming are subject to company regulations and final managers approval.

Management

Sky Blue: Cabin Crew

Ocean Blue: Ground Staff

Ground Staff

Godzone Green: Ground Staff including Lounge Staff, Valet Parking and New Zealand Holiday Store Staff

Pilots

Jet Black: Pilots

Concierge

Violet: International Airline Concierge

Cabin Crew

Twilight Pink: Cabin Crew

For information on specific garment allocations for each work group please refer to: http://clotheshangar.airnz.co.nz

6 7

Look 4

Look 8

Look 2

Look 6

Look 10

Look 13

Look 3

Look 7

Look 11

Look 14

Look 1

Look 5

Look 9

Look 12

The Air New Zealand uniform collection by Trelise Cooper is not only gorgeous but supremely comfortable and functional too.

And, because we know how women love to change their minds, we’ve come up with a timeless wardrobe you can mix and match to create new looks for every day. Designed to embrace all shapes, sizes, personalities and roles, it’s a truly premium collection, rich in detail and colour, offering fashion-forward style and functionality.

Ward

rob

eLo

oks

SECTION 1

Gorgeous, flattering and timelessly elegant

10 11

DESCRIPTION

The zip-front jacket with wrap dress is a star look and firm favourite amongst staff and customers alike.

A bestseller borrowed from Trelise’s own collection, the cavalry-inspired jacket has been adapted to suit the busy work environment. Designed to be flattering for all sizes, the zip front draws the eye up and elongates the neck. A scarf is to be worn at all times to add a shot of colour and extra flair.

Styled here with the koru-print wrap dress, undoubtedly the most versatile and distinctive garment within the collection, the dress is a feminine yet functional design that flatters all figure types beautifully.

Zip-front Jacket with Wrap Dress

WARDROBE LOOKSSECTION 1

WHAT’S IN THIS LOOK

Garment: Work Group:

Zip-front Jacket

Wrap Dress

Scarf

Hat

ADDITIONAL COLOURWAYS

Godzone Green

Twilight Pink

2

1

6

5

4

3

8

7

14

13

10

9

12

11

12 13

Slide 105

Is there value in process?

Make the process part of the solution

Beware it gets messy

Thanks