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Get on Base, Score Runs Hitting For The Cycle in Digital Moneyball
David Veneski || U.S. Media
@dveneski
“You don’t get to tell customers what they get to think anymore.”
Barry Judge || BBY CMO
Control is in the hands of the consumer more than ever before….And the ‘taste-makers’ are getting younger.
The significance of a single company’s place within the Web…
Our Digital Philosophy?
Innovate || Surprise || Add Value || Measure || Learn
People Don’t Buy Processors…They Buy EXPERIENCES
Today, you need to turn a moment into momentum and momentum into a movement... so I say, MAKE CONVERSATIONS NOT ADS...
“But brands have a challenge now. This is the age of real-time content production. The focus has shifted from being iconic to posting a status update.” MediaPost "Your Brand Is Batman"
We’re Engineering Company…
So We Measure. Everything.
…We’re Curious By Nature
Measurement Aside…
And We Like Being First To The Party…
“I think that people that make rules about how to do ads, make rules because they don't know how to make ads”
Mr. Joe Staples || W+K
If more brands were willing to take risks…. Advertising, as a whole, would be a lot more interesting.
Remember, It’s Just The Beginning…
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