(PPTX) Objects & Relationships Marketing Presentation

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Marketing Your Brand with Online Video

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Communication is evolving

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Broadcast

Centralized control; broad message deployment

Traditional: Closed

Narrowcast

Centralized control; specific message deployment

Online: Closed

Networked

Decentralized control; fluidity; dynamic message deployment

Digital: Open

From Closed to Open Media

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Specificity

Organization

Traditional Outreach: Broadcasting to 1,000,000 to engage 100New Outreach: Engaging the right 10 people who reach 1,000 who influence 10,000

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Shifts in Media Consumption

The communications landscape has changed as a result of social media and the growth is exponential

2009 Statistics:• More than 70 million

videos on YouTube• Over 133,000,000 blogs

indexed on Technorati • 1.7 billion tweets on Twitter• 400 million + users

on Facebook representing 170 countries/territories

• Dramatic decline in newspaper circulation

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PLATFORMS ARE EVOLVING

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From content produced and controlled by a few …

To content produced by everyone and controlled by no one.

From independent, closed mediums …

To hyper-relevant, connected forums that feed into and from one another in a social nexus of opinions.

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EvolvingContent is

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SOCIAL OBJECTS

http://images.google.com/imgres?imgurl=http://www.istockphoto.com/file_thumbview_approve/5293441/2/istockphoto_5293441-blog-icons-thumbs.jpg&imgrefurl=http://www.istockphoto.com/file_closeup/illustrations-vectors/vector-cartoons/5293441-blog-icons-thumbs.php?id=5293441&usg=__8ihlhGVdXBJS2qXMxERfaDRnU44=&h=362&w=380&sz=27&hl=en&start=56&um=1&itbs=1&tbnid=X9CWpmUuYibPbM:&tbnh=117&tbnw=123&prev=/images?q=blog+icon&start=54&um=1&hl=en&sa=N&ndsp=18&tbs=isch:1

http://images.google.com/imgres?imgurl=http://www.dreamstime.com/camera-icon-thumb868106.jpg&imgrefurl=http://www.dreamstime.com/royalty-free-stock-image-camera-icon-image868106&usg=__v5BpcHgDdM_NFRT96qFALBBqGAo=&h=270&w=300&sz=20&hl=en&start=1&um=1&itbs=1&tbnid=Mtf5AQ4Ss-R3IM:&tbnh=104&tbnw=116&prev=/images?q=photo+camera+icon&um=1&hl=en&sa=N&tbs=isch:1

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Sharing

Rela

tions

hip

Reach

Growth

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ENGAGEMENT

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Sharing

Rela

tions

hip

Reach

Growth

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Sharing

Rela

tions

hip

Reach

Growth

Fleishman-Hillard Digital | Dallas 14

Sharing

Rela

tions

hip

Reach

Growth

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