NVIDIA SHIELD Launch

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THIS IS HOW YOU PLAY TV.

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On May 28th, we released SHIELD, our first living room entertainment device. More and more people, frustrated by the outdated experience of cable TV, are cutting the cord. Major channels are now apps. And two titans, Google and Apple, are engaged in an epic battle for the living room. As the flagship of Android TV, SHIELD is arriving just in time to revolutionize the TV experience. SHIELD is powered by Tegra X1, the most advanced mobile processor. It connects to a world of apps and content in 4K. And it’s bringing amazing games to Android.

“Best Android TV — and best smart TV — on the market today.”

— SlashGear

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With the launch, we kicked off our first consumer marketing campaign — “This is How You Play TV.” The idea is simple. For the past 80 years, your TV has been playing you. You watch what it wants you to watch, when it wants you to watch. With NVIDIA SHIELD, you “play TV.” You're in control. You watch when and what you want — using apps to play movies, music and amazing games. SHIELD has been well received.

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“ The performance of the SHIELD is miles ahead of the competition.”

— AnandTech

“ The NVIDIA SHIELD is the most powerful streaming TV set-top box ever made.”

— The Wall Street Journal

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“ The magic really happens when you search for something using your voice.”

— Engadget

“ I was actually blown away by the quality of the remote right out of the box.”

— Android Police

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“ Netflix 4K streaming is flawless.”

— AnandTech

“ No other Android TV devices are capable of supporting 4K content.”

— Android Headlines

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“ SHIELD also supports Google Cast, so you can stream content from your smartphone or tablet to your HDTV.”

— PCMag

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“ Throughout my time gaming, it constantly blew my mind.”

— The Slanted

“ NVIDIA has overcome some of the biggest hurdles to creating a cloud gaming experience that can match what you get on a console.”

— Bloomberg

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“ In contrast to Apple devices, SHIELD has no restrictions on what you can watch.”

— VentureBeat

“ If cable TV is dead, NVIDIA SHIELD is a good candidate to put the next nail in the coffin.”

— SlashGear

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Following the announcement, over 600 NEWS ARTICLES were published from top U.S. business, consumer and technology press.

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Across our social media channels, people are talking about SHIELD.

“ Been waiting for since the announcement. Glad the wait is over : )”

— @HelloB3n on SHIELD Twitter

“ I will connect it to my 50" Sharp Aquos 4K TV with a 1,000 watt Sony Home Theatre…”

— Frederickandre on AdroidCentral

“Wow I mean I am a big fan of Sony but this is freaking awesome it is like a console/PC/ android wow!!!”

— Chris Ramos on NVIDIA Facebook

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And we rolled out the first phase of our campaign, from websites to billboards.

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THE FLAGSHIP OF ANDROID TV

Most Storage Options

MicroSD slot

USB 3.0 x2

Fastest Connectivity

Gigabit Ethernet

802.11ac Wi-Fi

Voice Search

Private Audio

Best Performance Tegra X1, 256 CORE NVIDIA

GPU, 64-BIT CPU, 3GB

Always Up-to-Date NVIDIA OTAs

“NVIDIA SHIELD Is the Set-Top Box that Makes Apple TV Look Like a Kid’s Toy.”

— Stuff

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AVAILABLE NOW

Precision Controller

(included)

$199 16GB

$299 500GB + Borderlands: TPS

Stand

$29

Advanced Remote

$49

Additional Controller

$59

US & CANADA

EUROPE

Now

Holiday

AVAILABILITY

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“A GAME CHANGER”

“A CORD-CUTTER’S DREAM”

“EASILY THE BEST ANDROID TV”

“IT’S A WINNER…NVIDIA NAILED IT”

“THE MAKINGS OF A HIT”

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THIS IS HOW YOU PLAY TV.