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“Having a personal relationship with agency creative is conducive to doing the best work”
- Heineken CMO Alexis Nasard
“The worst culture you can ingrain within a business is an atmosphere of saying yes to everything. When you are debating a new idea, those who disagree are crucial to getting the right result in the end.”
- Richard Branson
“Maximum growth and high ideals are not incompatible. They're inseparable.”
- Jim Stengel, ex global head of marketing, Procter & Gamble
T H E M O R E P E O P L E C A R E A B O U T Y O U ,T H E M O R E V A L U A B L E Y O U B E C O M E
The ‘Stengel Fund’ are the 50 brands around the world with the highest levels of consumer bonding as measured by Millward Brown’s Equity Database
1-00-100.0%
0.0%
100.0%
200.0%
300.0%
400.0%
Stengal Top 50
1-01 1-02 1-03 1-04 1-05 1-06 1-07 1-08 1-09 1-10 1-11
S&P 500
382.3%
-7.9%
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