NFC and RFID Brand Protection by the Consumer

NFC and RFIDBrand protection by the consumerDuncan Carmichael

June 17, 2014| Edinburgh

Allow Consumers to confirm brand authenticity

• First system which empowers consumers at the point of sale to confirm product is genuine

• RFID tag is unique and is tamperproof

• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.

Near Field Communications

Tag has unique ID

Components of a “System”

• RFID Tags

• RFID Reader

• Application

• Database

NTAG

Follow a tag anywhere

Yorkshire

Manchester

Hamburg

Consett

Phone user inputs information directly onto secure database

Consumers can send inputs to databaseDirect messaging from buyer/browser to retailer/manufacturer

NTAG - RFID asset tracking

Tap the RFID Tag

NTAG

Track the movement of a single tag

Database Updated by reads

Social networking between consumers

Item is transferred to new “owner”

BELINDA RECEIVES Item

Track the movement of a single tag

Map the location of a tag

Phone ID hidden – Consumer’s choice

Asset Location via RFID and NFC

Tap the RFID Tag

NTAG

Track the movement of a single tag

Follow on Tag

Allow Consumers to confirm brand authenticity

• First system which empowers consumers at the point of sale to confirm product is genuine

• RFID tag is unique and is tamperproof

• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.

Questions: See me later

Duncan Carmichael