Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

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Multi-channel Campaigns

Ways your brand can help you raise more money and awareness

Farra Trompeter

August 4, 2011!

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•  Farra Trompeter •  Vice President •  @farra

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Reasons Nonprofits Communicate

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Brandraising®

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Online Engagement Priorities

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But why care about all of this? •  Overall giving declining, but online still growing •  Average gift size still bigger, but dropping •  Biggest giving still around disasters, December •  More orgs asking donors to recruit support

online, give via social media •  Gifts above $1,000 are increasing

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Anatomy of a campaign

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A campaign connects a series of communications with… •  A problem •  A solution •  A goal •  A timeline •  An action your audience can take

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10 ways you can make your campaigns stronger

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1. Find the biggest news in your space

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2. Connect it to your organization’s short-term goals

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3. Find the specific problem this opportunity can help you solve •  RAND study shows kids of deployed parents

need support more urgently than ever

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4. Find a solution that’s achievable within your timeline •  Help fund Operation Purple next year •  Build a wall of honor the kids can see at the

camps

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5. Find a way your audience can be part of the solution •  Make a gift •  Post your picture to our wall of honor

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6. Select the right channels to reach your audiences

© photo by flicker beautyredefined

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7. Reflect your organization’s tone & style

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8. Set a calendar of messages and promotions

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9. Report back to your audience about impact

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10. Analyze the results to inform the next campaign

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10 ways you can make your campaign stronger 1.  Find the biggest news in your space 2.  Connect it to your organization’s short-term

goals 3.  Find the specific problem this opportunity can

help you solve 4.  Find a solution that’s achievable within your

timeline 5.  Find a way your audience can be part of the

solution

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10 ways you can make your campaign stronger 6. Select the right channels to reach your

audiences 7. Reflect your organization’s tone and style 8. Set a calendar of messages and promotions 9. Report back to your audience on impact 10. Analyze the results to inform the next

campaign

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Contact Us www.bigducknyc.com

http://feeds.feedburner.com/TheDuckCall

www.facebook.com/bigduck

http://twitter.com/bigduck

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Contact Us farra@bigducknyc.com

twitter.com/farra

linkedin.com/in/farra

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Resources •  bigducknyc.com/brandraising/scorecard

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Resources •  Brandraising: How Nonprofits Raise Visibility and Money

Through Smart Communications, Sarah Durham www.amazon.com

•  www.bigducknyc.com

•  www.bigducknyc.com/blog •  Your Orgs Personality Through Social Media •  The Direct Response Fundraising Flywheel •  One Simple Tip

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Questions?

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© Jeremy Crow

Thanks!