Montse Delgado - P.A.U. Education - Managing and measuring your Social Media presence

PILOT SESSION 3

Managing and measuring your social

media presence

MONTSE DELGADOP.A.U. EDUCATION

MAY 14, 2013

TODAY’S SESSION

Multiple Choice Polls in parallel!

Managing, Monitoring,

Measuring

Who should manage the accounts?

Social networks are people connected through technology.

You should showcase users who respond to you with authenticity and make them feel welcomed.

What to ask for/expect of a managing tool?

Managing all/ most networks from the same dashboard and programming posts publication.

Monitoring hashtags, keywords and/or lists of users in the same page.

Counting with a Twitter Archive. Handy RSS feed. Getting some insights and easing the

measurement of your strategy’s performance. Being able to compare with others’. Getting the whole overview of my projects and

dedicated teams.

About size and price: scalability

Easing Management & Monitoring

Image above: HootsuiteImage above: Hootsuite

Easing Management & Monitoring

Scheduling content publishing is a great option for:

1. That content that you wish / need to republish certain times (announcements, registration promotion, newsletter launch, reminders, etc.)

2. Time management: Once you have decided the content that you will publish, all you need is to prepare it to be posted.

Image above: HootsuiteImage above: Hootsuite

Not recommended when…

Some offer the possibility to customize your reports Some offer the possibility to customize your reports

From basic demographics to very detailed indicatorsFrom basic demographics to very detailed indicators

Easing Measurement

Image above: Sprout SocialImage above: Sprout SocialImage above: Hootsuite Report

BuilderImage above: Hootsuite Report

Builder

Easing Measurement

1.CHOOSE THE TOOLS THAT COVER YOU MOST OF YOUR NEEDS AND LOAD THE ACCOUNTS.

2. CHECK YOUR OBJECTIVES AND SOCIAL CONTENT STRATEGY. ALSO, DEFINE YOUR INDICATORS IF YOU HAVEN’T YET AND SET THE REPORTING FREQUENCY.

3. IF YOU DON’T HAVE MUCH TIME FOR REPORTING, SET UP REPORTS (GENERALLY, PAYMENT FEATURE) AT THE DASHBOARD, ALTHOUGH YOU CAN ALWAYS KEEP IT SIMPLE AND USE THE FREE EMBEDDED STATS OF THE PLATFORMS.

So my project counts with a Facebook Page and a Twitter account. What

now?

A couple of minutes…

…and we will see more tools.

TASK: HOW WOULD YOU DESCRIBE THE RIGHT PERSON TO MANAGE SOCIAL MEDIA ACCOUNTS? TIME TO HIRE!

Twitter is the only social platform without owned stats at the moment. They have a beta version on trial

Facebook, LinkedIn, Google+ and Youtube count with free stats for your pages.

Facebook Insights is the one that goes further and provides more detailed information.: from demographics, to content engagement detail and growth evolution.

LinkedIn and Google+ are at the moment much more basic, focussing on visits and interactions.

Embedded tool: basic metrics

Easing Measurement: When There is a Platform

Other tools to combine: TweetReach

Other tools to combine: SocialBro

Other tools to combine: Klout or PeerIndex

IF YOU ARE THINKING OF TWITTER ONLY…

Other interesting tools

IF YOU ARE INTERESTED IN USING FACEBOOK PROMOTIONS…

IF YOU NEED VISUALIZATIONS AND PRACTICAL ADVISE ON YOUR DATA…

Remember that by measuring…

Example: 20.000 likes on Facebook, but only 30 likes per post

Example: You learn that your Youtube videos are watched from mobile devices mostly

Example: to launch an Ads campaign or a promotion on Facebook seeking for growth

More would be too much for one hour…

By now you should be asking yourself…

a)More about indicators: what could you unveil with your information? What about your content strategy? Upcoming actions related to the users you engaged with?

b)Do you have an effective content strategy? Is your content strategy complying with copyright laws?