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Full video here: http://www.youtube.com/watch?v=QW8y72oJLlk Today is the Wi-Fi momentum. Many players are increasingly demanding Wi-Fi. They include hospitalities, shopping malls, companies, municipalities, internet providers, schools, hospitals and banks. However, Internet Wi-Fi is considered a basic commodity. Therefore, the Wi-Fi service managers need to find an innovative solution to value and monetize the Wi-Fi connectivity. For instance, they would like to stay connected with their customers and know more about them. Also, to up-sell and cross-sell to them as well as to expand their brand awareness on their social networks. All these challenges are creating an urgent need of a forward-looking, complete Wi-Fi solution to enable more than the traditional Wi-Fi services, while providing the maximum flexibility in the initiative and a significant reduction of the TCO. During this exclusive webinar, attendees will hear how the innovative cloud Wi-Fi solution Cloud4Wi allows easily offering next generation managed Wi-Fi services to monetize from Wi-Fi connections thanks to the first Wi-Fi marketplace. The amazing web apps and the useful business tools really add value to Wi-Fi. They provide a better experience for online users, at the same time, giving an effective boost to the Wi-Fi business.
Citation preview
Monetize from Wi-Fi services with Cloud4Wi
www.cloud4wi.com
Powered by WiTech
Elena BriolaCMOelena.briola@witech.it
Ivan MucciniVP Product Planningivan.muccini@witech.it
2
Housekeeping
The need to value and monetize from Wi-Fi
The first cloud Wi-Fi solution with the Wi-Fi marketplace
How to monetize from Wi-Fi with Cloud4Wi
Q&A
Agenda
Housekeeping
4
Using the webinar interface
Attendee listOnly your name
Grab tabClick arrow to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode
Audio panelClick audio setup to select mic & speakers
Questions & AnswersType your question and click send to submit it to the organizer
5
?Can I obtain the slides?Yes. Attendees will receive an email after the webinar with attached the PDF version of the presentation slides
Can I watch the webinar again?This event is also being recorded. Attendees will be sent a link to watch the recorded webinar
Where can I obtain more information about Cloud4Wi?For information, please visit the Cloud4Wi website at www.cloud4wi.com
Commonly asked questions
The need to value and monetize from Wi-Fi
7
Huge demand Many players are increasingly demanding Wi-Fi (e.g. hospitalities, retails, companies, municipalities, internet providers, schools, hospitals and banks)
Trend: hotspot market growth +88% (2011-2015) more than 651 Million hotspots
Data offload
Wi-Fi is an answer to the increasing demand for
mobile data services
Trend: mobile data traffic growth + 40% 2012-2017
Technology penetration
Wi-Fi represents the favorite technology fostered by the high
penetration of smartphones, tablets and laptops
Trend: daily Wi-Fi data consumption is five time more than mobile data
The Wi-Fi momentum
8
Wi-Fi is a basic commodity!A Wi-Fi solution to value and monetize the Wi-Fi connectivity is required
? Which Wi-Fi monetization strategy to implement?
9
A forward-looking Wi-Fi solution to enable next generation managed Wi-Fi services, while providing the maximum flexibility in the initiative and a significant reduction of the TCO
Enabling next generation Wi-Fi
Thanks to its features and functions Cloud4Wi allows the implementation
of different business strategies
The first cloud Wi-Fi solution with the Wi-Fi marketplace
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www
What Cloud4Wi is
www
Traditional Wi-Fi solutions
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Multi-level management
A fast, proven, affordable cloud Wi-Fi solution
Splash portal
Simply cloud
Marketplace
Access policies & Internet plans
Wi-Fi vendor agnostic
How to monetize from Wi-Fi with Cloud4Wi$
14
a use case
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• Direct deployment an control of a public network
• Monetize and offer Managed Services to shops
Goal
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Premium pack Basic pack
Full CustomizationBusiness ToolSelf Control
Managed networkBasic customization
Basic Apps
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The MallNetwork
Premiumshops
Basicshops
Tenant account
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The MallNetwork
Premiumshops
Basicshops
19
The MallNetwork
Premiumshops
Basicshops
20
The MallNetwork
Premiumshops
Basicshops
Splash Portal Full customizationand branding on the
own network
Full customizationand branding on the
own network
Customization of only few content
Feature packaging
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Access Policy Complete flexibility Managed by The Mall
Management Full Capabilities Full Capabilities Simplified Control Panel
The MallNetwork
Premiumpack
Basicpack
Feature packaging
Complete flexibility
22
Brand awerness Sponsored advertising
(Splash ADV, home page sponsored) Managed services Analytics Social marketing (Post)
Brand awerness Couponing Push survey Lead generation > mail marketing Analytics Social marketing (like)
Brand awerness Couponing Basic survey Social marketing (like)
The MallNetwork
Premiumshops
Monetization Strategy
Basicshops
23
The MallNetwork
Premiumshops
Basicshops
Advertising Pro
Instant Win
Email Marketing
Net Coupons
Survey Pro
Anaytics
Net Coupons
Anaytics
Monetization Tools
Social Marketing
Social Marketing
24
Strategy
25
Free Wi-Fi
outdoor / indoor coverage
(also) mix of AP vendor
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SponsoredSplash Portal
27
SplashAdvertising
Go
wait..
Sing in
28
CaptiveAdvertising
only on Basic Shops
29
Social Marketing
Facebook post
Sing in with
30
The Premium Shops
31
Free Wi-Fi
4 hours / day
social loginor user account sign-in
32
Push Surveybefore getting connected
Sing in
33
EngagingSplash
34
Net Coupons
35
Social Marketing
Like
Sing in whit
browse
36
The Basic Shops
37
Free Wi-Fi
1 hours / day
click through or social login
38
Limited customization
capabilities
Your Content Here
Your background image
Your App Here
39
The Basic Portals
40
Net Coupons
41
Social Marketing
Like
Sing in whit
browse
42
ControlPanel
The
HOW TO
43
Q&Asession
Thank you!
For more information about the products and our applications please visit us at
www.cloud4wi.com
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