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ANNUAL TAGA CONFERENCE
2012Does Print Complement
Mobile Computing?
Uyttendaele & Gehman
ANNUAL TAGA CONFERENCE 2012
Functional Areas Printing from mobile devices Marketing applications Photo products Commercial printing
ANNUAL TAGA CONFERENCE 2012
Questions
Is mobile print useful? Will it be more or less useful in the future? Are these applications novelties? Do applications make money for those
deploying them?
ANNUAL TAGA CONFERENCE 2012
Questions
Do mobile applications result in net new printing occurring?
Do they in some way prevent print from losing market share to e-delivery?
Who are consumers of mobile print?
ANNUAL TAGA CONFERENCE 2012
Printing from Mobile DevicesPrinting documents from a post-pc device like a smartphone or a tablet to a network- or cloud-connected output device
ANNUAL TAGA CONFERENCE 2012
Local Network Printing
Apple AirPrint, Google Cloud Print and HP ePrint Print a Boarding Pass? Print to your photo printer from a tablet? Does internet capability sell HP
printers? Consumables?
ANNUAL TAGA CONFERENCE 2012
Printing to the cloud
Services like Google Cloud Print, Printme, PrinterOn Too much of a hassle to print
boarding passes Printing when you are visiting someone’s
office? Printing documents by a Print Service
Provider
ANNUAL TAGA CONFERENCE 2012
Marketing Applications
QR Codes While 88% of smartphones have cameras,
apparently only about 13% have software installed to allow them to read QR Codes.
Marketers need to create truly compelling campaigns
ANNUAL TAGA CONFERENCE 2012
Marketing Applications
Non-code Recognition methods that do not require a
code Google Goggles “should” do this “someday”,
“Might” be built into Android OS Using a smart phone to point at a print piece
and receive info may continue. Seventeen Magazine August 2012 edition
ANNUAL TAGA CONFERENCE 2012
Marketing Applications
Augmented Reality Aurasma (HP/Autonomy)
Voice Recognition – Speaking Words to Siri (Voice Response Ads)
ANNUAL TAGA CONFERENCE 2012
Photo Apple Cards Sincerely
Postagram, Popbooth, Dotti Also work with Quiption, Waddle, Picsicle, ShipMate, Filtermania,
Interlacer, Lonely Planet, I Am Awesome, Pregnancy Progress, Pic Collage, Color Effects, Storyboarder, and Path
Gopostal Postcardontherun Touchnote Pixyme – adds personalization
Instagram has 27… no, 50… no, 80+ million users!
ANNUAL TAGA CONFERENCE 2012
ANNUAL TAGA CONFERENCE 2012
ANNUAL TAGA CONFERENCE 2012
Commercial Printing
What needs does a buyer have for mobile print?
Does a commercial printer need a mobile app?
Web2Print applications Storefront/Catalog Re-ordering
ANNUAL TAGA CONFERENCE 2012
Commercial Printing
Wrap it with technology Expose your capability with APIs Applications will change
ANNUAL TAGA CONFERENCE 2012
Who are the Consumers?
Countries where print is growing, relevant Developing countries where people are more
likely to have a cell phone than a PC Brazil, Mexico, other Latin America India, China?
ANNUAL TAGA CONFERENCE 2012
Trends
Mobile is exploding Facebook appx 500M
mobile users
ANNUAL TAGA CONFERENCE 2012
Trends
iPhone– > 1 billion, 37 million new in Q4 2011
Not to mention iPads- about 50 million will be sold in 2012
ANNUAL TAGA CONFERENCE 2012
Trends
Google Android – 300 480 million units, 850,000 1.3m activations per day Including Amazon Kindle Fire? Apps ecosystem a focus for Google Only recently got Chrome browser Nexus 7 tablet, a winner
ANNUAL TAGA CONFERENCE 2012
Trends
“Think mobile first” Increasingly, applications are being developed
for mobile, then for the desktop browsers Focus on what the user really needs Critical to get the user experience right Employ mobile device features
ANNUAL TAGA CONFERENCE 2012
Mobile = Social
How is print social? Does a printer need to have a social
strategy? Print is local, social is local? Is Print Personalization dead? Gamification?
ANNUAL TAGA CONFERENCE 2012
Summary
Print can complement mobile But not necessarily the way it is today
Mobile and print combination more relevant in developing countries
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